Apple's Back to School Promo to Launch Tomorrow With $100 iTunes Gift Cards? | Cult of Mac

Apple’s Back to School Promo to Launch Tomorrow With $100 iTunes Gift Cards?

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Apple’s annual Back to School promotion is rumored to launch this week, but it may not be quite as appealing as it has been in previous years. Rather than a free iPod touch with your new Mac purchase, one report claims this year’s giveaway will be a $100 iTunes Gift Card.

While its first rumored launch date came and went with no sign of any Apple freebies for those in education, it now looks like Wednesday might be the big day. Dreams of free fourth-generation iPod touch may have just been quashed, however, with a source for 9to5 Mac claiming this year’s prize for purchasing a new Mac will be a $100 iTunes Gift Card.

Sure, it’s not a bad giveaway — with $100 to spend on iTunes you can equip yourself with a pass to season 6 of Keeping Up With the Kardashians and have credit left over — but you’ll only have your hefty new MacBook to watch it on unless you stump up the cash for an iPod yourself.

Apple’s Back to School promotions traditionally launch around 3 months prior to its annual music event held in September, and usually helps clear out the existing iPod inventory to make room for a new lineup. However, if these rumors are accurate, the iPod touch might not shift as quickly it has done.

If you’re a student eagerly awaiting this year’s Back to School promotion, how do you feel about a $100 iTunes Gift Card as opposed to a free iPod touch?