Will the First Flash Files on iPhone Be Ads?
2:35 am, December 6th, 2008, Lonnie Lazar
Stop me if you’ve heard this one, but Greystripe, a San Francisco-based rich media advertising platform for mobile content claims to have developed ads including Flash IAB medium rectangles and game-in-game (or “tailgate”) ads giving advertisers the ability to target the iPhone audience for the first time with Flash content.
In an effort to make it easier for the online media buyer to purchase mobile, Greystripe claims to have brought creative power to the iPhone with Flash creation tools allowing brands to extend any online advertising campaign directly into mobile content as well as the ability to create miniature advertiser-branded games in Flash and place them before, during or after existing iPhone games.
“Using the iPhone’s revolutionary platform, Greystripe has solved the serving, reporting, third-party tracking and, best of all, ad creation problems that have plagued the mobile advertising industry since inception,” says Michael Cai, Director of Digital Media and Gaming at Parks Associates, according to a BusinessWire release made public on Thursday.
Michael Chang, CEO and Co-founder of Greystripe was quoted as saying, “We have made it easy for advertisers by removing barriers to execution. Brands like Jeep, RadioShack, New Line Cinema, Rock the Vote and Yahoo! have seen strong results.”
If true, this would seem to come as news to Adobe, which claims to have been thus far stymied in the effort to develop a mobile version of Flash that is compatible with Apple’s SDK for iPhone developers.
Have you seen any Flash-based ads on your iPhone?
Posted by Lonnie Lazar in Advertising, News, Software, iPhone | Comment on this article
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Yes, they will be ads, and it’s for reasons like this is exactly why I DON’T want Flash on my iPhone. Flash may have initially fuelled interactive content on the net, but it also fuelled the most annoying ads and is probably singlehandedly the reason why products like AdBlock exist. If Apple decides to push Flash to every iPhone, I seriously hope they offer a way to turn it off.
Mike, on December 6th, 2008 at 4:09 am
I like JFK Lo !
8^ ]
CaryMG, on December 6th, 2008 at 9:42 am
Being an interactive art director at an ad agency, this is good news to me!!!! Whoohoo!!!
Mini vanilli, on December 6th, 2008 at 10:26 am
Amazed that you consider it a good thing that the proliferation of the cursed, unavoidable, pollution that is advertising will now spread to the iPhone. When will these whores of the big sell realise that the noise they create in people’s lives, is not universally welcome.
chano, on December 6th, 2008 at 2:43 pm
Wouldn’t anyone rather have no ad noise and pay about 30% less for everything as a result. That is the extra added to everything people buy, in order to pay for the costs of advertising. Go look and learn before you promote this as if it is good news.
chano, on December 6th, 2008 at 2:45 pm
[...] Will the First Flash Files on iPhone Be Ads?: “ [...]
Will the First Flash Files on iPhone Be Ads? | Michaels Blog, on December 6th, 2008 at 11:47 pm
If apple enable flash for ads but not for content they can burn in hell.
Camperton, on December 7th, 2008 at 1:52 pm
if there ever is flash for the iphone, i hope there is an option to not install it or at the very least to disable it. never wanted it, still don’t want it.
firesign, on December 7th, 2008 at 7:39 pm
DON’T BE STUPID PEOPLE. FLASH IS A PLATFORM USED TO DELIVER CONTENT, NOT ADS. MARKETERS USE FLASH TO CREATE “FLASHY” ADS. WITH FLASH OR WITHOUT, THERE WILL BE ADS. BUT WITHOUT FLASH THE IPHONE, WHICH I HAVE, IS TURNING INTO A REAL JOKE, AND NOT A FUNNY ONE, WHEN IT COMES TO EXPERIENCING THE INTERNET THE WAY IT IS RIGHT NOW.
DON, on January 9th, 2009 at 1:36 am