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What’s Next For the iPad? A Tabletop iPad, According to Xerox PARC Circa 1991

Way back in 1991, just as Apple was transitioning from 68k to PowerPC chips, the braniacs at Xerox PARC were predicting it’s entire iPod, iPhone and iPad strategy. And next up for the iPad is a blackboard-sized device.
Nearly 20 years ago, just as personal desktop computers were taking off, researchers at Xerox started thinking about [...]

iPhone App Arms Users With Silent Panic Button

A new app called Silent Bodyguard features a panic button that sends an SOS distress signal with GPS coordinates to potential rescuers without alerting onlookers.
While the $3.99 app, available on iTunes, isn’t the first ICE (in case of emergency) app, this one is backed by Dr. Clint Van Zandt, former FBI chief hostage negotiator and criminal [...]

Early Apple Employees Auction Killer Collectibles

If there’s a good thing about the recession, it seems to be bringing some fine Apple memorabilia out of storerooms and closets.
Cliff and Dick Huston — ex-Apple engineers, for the record employees 27 and 25 — have decided to part with a treasure trove of Cupertino collectibles by auctioning them on eBay.

What’s on the block:

Apple [...]

Video: There’s Sexy Technology, Then There’s This…

20100312-brewbeau.jpg

You’re all going crazy with your iPad ordering. Meanwhile, over on Vimeo, BrewBeau has some craziness of his own going on.
BrewBeau writes: “I’m a recent PC convert who waited patiently while Apple worked out the kinks with their latest iMac release of the 27″ Intel powered 2.8GHz quad core i7 iMac. It’s a thing of [...]

Why Apple Stuck With the Same iPhone Hardware Design

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Apple’s shocking new iPhone 3G S design.

No matter how great an Apple Keynote goes, there are always disappointments. Changes not made, rumors left unrealized. For this year’s WWDC, Apple actually managed to avoid most of these (other than anything that has to do with the strength of AT&T’s network or upgrade pricing for existing customers). We got a more powerful iPhone, meaningful upgrades to the unibody MacBook Pro line, and release announcements for both iPhone OS 3.0 and OS X Snow Leopard. Other than a few pipe dreams (Steve Jobs riding in on a white tiger, cold fusion-powered tabler), Apple did a great job by hitting a whole bunch of base hits. No home runs, but no strike-outs, either.

Except for one thing: the all-new iPhone 3G S looks exactly like a previous-generation iPhone, to the point that there is no way at all to tell the new 16 GB model from the model it replaces — even in the fine print on the back. This was a shock to many folks, myself included, who were expecting Apple to change things up with a new black frame to replace the familiar chrome and a rubberized matte case to provide a more durable experience.

Why? What could Apple possibly gain from letting its industrial design team copy and paste? Don’t they want us all lost in lust?

Of course they do — which is why Apple has been putting design resources into product lines that are either brand new or waning. The iPhone sells itself today. A specification bump alone is enough to set off an Internet frenzy about AT&T’s unjust policies (check Twitter if you don’t believe me), and there will be longer lines outside Apple Stores on June 19 to get what is ultimately an incremental upgrade to the iPhone than there were this weekend to launch the much-hyped Palm Pre. That’s with the case staying exactly the same — what could Apple possibly gain by throwing a ton of work into a redesign that can’t even alter the screen or home button?

Look at the current line of unibody laptops. A year ago, Apple’s notebook line-up was a complete shambles. MacBook Pros still looked like late-generation PowerBooks. The black and white MacBooks were under-powered and over-heavy. And Apple offered nothing to someone who wanted a small form factor and significant power. Apple Design first launched the MacBook Air in January and then rolled out its signature design elements into every single product in the family. That kind of design focus has made the unibody MacBook Pros some of the best computers Apple has ever made, in addition to being the best-selling in company history. The design team’s abilities transformed Apple’s line-up from long in the tooth to desirable in a few months.

So what’s Apple got the industrial team cooking up now? I can’t say with certainty, but people better-connected than me claim that the long-requested iTablet is real and on its way — exactly the kind of new to the world product that demands serious design attention from Jonathan Ive and team. The scenarios of use are different. A bigger exposed screen raises serious questions about protection. And, quite honestly, I don’t know if anyone outside of Silicon Valley will quite know what to make of it unless Apple designs it perfectly and makes it very clear how to use it and why you would want to. It needs attention to thrive.

Eleven days from now, when I pull my iPhone 3G S out of its box, I will be a little sorry that its back is glossy and fingerprint-laden. But I’ll be happier to know that Apple’s design team is working on something new, interesting and complex — exactly the kind of problem they’re brilliant at solving.

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

9 comments

    Don’t forget, keeping the design the same retains compatibility with all those accessories; changing something that works relatively well for changes sake is a bit silly even for a money-hungry, relentlessly obsolescence-driven company like Apple.

    Did they fix multitasking?
    If not, then yes, I do believe many people will still be interested in getting the Pre over the new iPhone.

    I don’t get the allure or supposed importance of multi-tasking. The old Palms didn’t have it either, but it seemed as if they did because the app switching was so fast– the only background apps that ran were music type players– and the iPhone/IPT already has both of that.

    So, what situations does anyone need multi-tasking for? Let’s see, background e-mail downloading… but that happens so fast, what difference does waiting a minute make. And with Apple’s new push notification system, the user will have most of the bennies, with much less impact on battery life.

    Finger-laden? The back of the iPhone 3G S is now oleophobic! No more fingerprints… or at least less fingerprints.

    That’s not even remotely true. The screen is oleophobic, not the back.

    Yeah, my bad. Read wrong. I came by to correct myself, ha.

    Platform platform platform… it’s all about keeping the peace with the dev community…
    iPhone 3G 8gb’s are where the money is because they just got cheaper to make…so why not keep selling them at a lower price with higher margin…
    The dev community will be very pleased with the enhancements that make their projects work better at run-time… and why not 8-)
    It’s the next gen/tech cycle that’s going to fly with multi-core platforms, new gen graphics delivery and newer features..
    The challenge will be in keeping that gen compatible with the current cycle…. But we all know genius Jobsy is on the case ;-)

    apple needs to change the mold if they want me to change my mind

    I am a new covert to iphone, if apple will ever listen to me, they will never regret it
    In terms of hardware; Apple must make light weight and slim iphone with two flat faces
    Add a 5mpx auto focus camera and video camera and 16 GB standard storage, GPS is a must, 600mhz processor is ok
    So remember slim slim slim is a good start

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