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A New Kind Of Heist: Six Apps For Free

Those crazy MacHeisters are at it again, and this time the deal is even harder to resist.
The first ever MacHeist Nano won’t cost you a penny. You can download, without charge, fully licensed copies of ShoveBox, WriteRoom, Twitterific, TinyGrab, and Hordes of Orcs. If 500,000 people take part (which I think is a pretty safe [...]

Getting More iPhone Home Screens – And Keeping Them

A couple of weeks back, I wrote Temporarily Get More iPhone Home Screens Via Cunning Bug Exploit, but had heard staying away from the iTunes Applications tab within my iPhone was probably a Very Good Idea. Reader Larry Pressnell noted that since the most recent iTunes update, his extra screens have been accessible in iTunes.
Since [...]

Cult of Mac Favorite: MobileStacks Is the Best Reason To Jailbreak. Period.

I really like Stacks on my Mac. Stacks makes it fast and easy to find files, folders and apps right from the Dock. It makes managing a Mac pretty slick with all sorts of little UI tricks. That’s why I recently gave MobileStack a go on my jailbroken iPhone.
I must say that it lives up to the [...]

Gallery: Behind the Scenes From Two Classic Apple TV Ads

Is this Steve Jobs driving a tank in a classic Apple TV spot from the late 1990s? That was the rumor at the time: Jobs was making cameos in Apple commercials.
Ken Segall, the TBWA ad man responsible for naming the iMac and Think Different, reveals the truth after the jump. He also shares some rare [...]

What next for MacBook?

MacBook update fever has the Mac community in its grip, and everyone’s talking about or leaking images of possible new MacBook designs.

But what about the growing threat of so-called “netbooks”? Those tiny, cheap machines pioneered by Asus and now on offer from pretty much every PC manufacturer around.

ZDNet wonders if Apple will make something similar, or, more likely, reduce its MacBook prices to compete. (I don’t think that’s very likely, but anyway.)

The Apple Gazette declares a resounding no, saying that the netbooks are not affecting MacBook sales anyway. They are reducing sales of more expensive non-Apple Windows laptops, but not hitting Apple products that hard at all.

I’m inclined to go along with the Gazette’s view that reducing the MacBook prices by a little — getting them down to the $700-$800 range — would be sufficient to make sales soar once more. That said, I suspect it’s more likely that the machine will be much improved and stay at roughly the same price that it is now.

Personally speaking, the biggest hurdle to overcome is battery life. I still yearn for a good sized mobile machine that will last for the best part of a day without a charge, and none of the current netbooks, or the MacBook Air, will do that. And I know which of those I’d rather buy.

About the author

gilest

Giles Turnbull is a freelance writer in England. He is a columnist for PA, and has written for the BBC, Guardian, Daily Telegraph, MacUser, Macworld, and The Morning News. He has a blog you can ignore and a Twitter account you needn't follow.

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5 comments

    Hello,
    well would be nice to see a price drop, but even more would be nice to see aluminum case, thinner and lighter design and LED backlit. Battery life is also important, but I think that’s a technology limit and Apple can’t find a better battery on the market.

    So in my opinion the must have would be: LED, Aluminum case and a price drop. I am little bit scared if the price goes down, because also the quality of the machine might be affected, what do you think guys?

    Best regards,
    Krzysztof M.

    The EeePC 1000 series are rated out of the box at 4.5-7.5 hour battery life. My 701 series Eee got between 2.5 and 4, while being rated for 3. Just ordered the 1000 myself, foregoing potential Macbook price drops (which still won’t put it into the $550 range I just paid).

    They will toss out the optical drive (as with the MacBook Air), making the thing quite a bit smaller, lighter and cheaper. Buy an external drive if you need one. If they are *really* clever, they will also toss out most of the ports and put these together with the power-adapter and the optical drive into an external docking station connected with a MagSafe cable. You will then be able to buy a quite cheap MacBook with only one USB and audio out (and a simple powerbrick) and buy the docking station later if you need it.

    Or they will just redesign the thing a bit and lower the price. The margins should be fat enough for them anyway.

    I’ve wondered why Apple doesn’t interfere with ports of OS X to netbooks. My guess has been that Apple hopes to get ideas for whatever it ultimately develops and sells. Doubtless, they’ll send out the lawyers when a product is sold.

    Apple would CLEAN up if they did produce something to compete with the Netbooks.

    The Air is stunning, but costs a fair whack and is still 13″.

    Give me a 10″ Air at £800 please!

    (Or, I am getting very tempting with a Acer Netbook running Linux).