“Welcome to Macintosh” Lands a Coveted Comcast Pay Per View Slot
11:01 am, July 1st, 2009, Lonnie Lazar
Welcome to Macintosh, the feature length documentary that explores the many ways Apple, Inc. has changed the world, jumped from the international, independent film festival circuit to pay-per-view cable TV Wednesday.
The film, which relies on notable personalities associated in one way or another with Apple, such as Andy Hertzfeld, co-creator of the original Macintosh, and long-time Mac evangelist Guy Kawasaki, tells the inside story of what makes Apple different and will now be available to over 20 million subscribers to the Comcast cable network in both the Pay-Per-View section and the “Movie” section of Comcast’s On Demand service.
“The goal was to make a film that you can show to anyone, even someone that has never used a computer, and have them understand why so many people love Macintosh,” says Josh Rizzo, Co-Director. “Availability to all US Comcast customers goes a long way toward completing that goal.”
If you’ve seen it, you know Welcome to Macintosh is really a love song to Apple and though the film is in no way authorized, sponsored or otherwise approved by the company, it’s a good bet there will be cheering in Cupertino once the ancillary sales begin to roll in from people who come to Apple through having seen the film.
Posted by Lonnie Lazar in Apple, Macintosh, Media, News | Comment on this article
It’s already available on DVD, e.g. at netflix.
alreadyatnetflix, on July 1st, 2009 at 2:47 pm