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Top 5 Things To Check Out at Macworld 2010

Macworld 2010 opens today. It is the 25th annual gathering of Mac users. That’s right, 25 years!
But thanks to the absence of Apple this year, this “Mecca for Mac Heads” may be the last. So check it out while you can.

The show runs for 5 days. The Expo showfloor opens on Thursday at noon.
For the [...]

Opinion: MacBook, or iMac + iPad?

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The announcement of the iPad has done a lot of things: it’s stoked up excitement in the Mac using community, it’s got a bunch of developers feverishly coding exciting new stuff, and it’s got retailers and cell phone companies the world over drooling over the money they can make from it.
And it’s also somewhat upset [...]

In Depth: 30 Days with the Nexus One

It’s been a month since my review of Google’s “SuperPhone”, the Nexus One. Since that time, we’ve surfed, updated facebook, navigated, called, played endless hands of cribbage and even tried to freeze it to death on a trip to Dayton Ohio. Follow me after the jump to find out does the “SuperPhone” stand the [...]

Apple second only to Microsoft in cash and investments… and that’s about to change

Silicon Insider posted this interesting graph putting into perspective exactly how large Apple is, compared with the other big three tech companies out there. And it’s all about cash.
Essentially, Apple is the second most cash rich company out there, with a little under $39.8 billion in cash and short and long term securities to call [...]

Tracking Group Predicts First Ever iPod Sales Drop

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Image from GameSpot.

This isn’t official yet, but look out — sales of Apple’s iPod business might have dropped in April compared to last year. If true and an indication of performance for May and June, that’s the first time that’s ever happened — iPod revenue has gone up year over year every single quarter since Apple launched the 1G in October 2001. According to the NPD Group, Apple will sell between 9.5 and 10.5 million iPods this year, between 5 and 14 percent of last year’s mark.

Now, this doesn’t include iPhone revenue, which is almost guaranteed to keep delivering huge profits and revenue growth for years to come (dividing the money from each iPhone sold across 24 months will tend to yield more reliable numbers than lump sum payments). But it does show that even Apple isn’t immune to the current downturn — and the iPod business might be in for somewhat lean times until we get to back-to-school promotions and the holiday season. When money’s short, the urge to upgrade fades away, especially when the new killer features of the last year are Shake-to-Shuffle, built-in NikePlus support, and a buttonless shuffle. Still, who knows — people constantly expect iPod sales to collapse, and it’s never happened yet.

In better news, Mac sales are solid and down less than most consensus estimates. In spite of Microsoft’s best efforts. People are loving the Mac. Using a late 2008 MacBook, I’m not surprised. This is the best line-up of computers that Apple has ever had. Not a weak spot in the family.

Via BusinessWeek

About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

3 comments

    I know that, for the first time, I’m resisting purchasing the 17″ MacBook Pro as an upgrade. Part of it’s the economy, and part of it is the giant trackpad button / obnoxious glare screen (I resent being asked to pay more for a screen that doesn’t cause so many problems).

    I’ve never waited before, and I doubt I’m alone.

    Surely you mean “between 5 and 14 percent LOWER THAN last year’s mark,” if NPD is to be trusted at all. Are they? How accurate have their previous estimates been?

    I actually prefer the giant trackpad/button. In fact, I was about to take issue with Pete’s comment that there isn’t a weak spot. I think the Air is due for a refresh one reason being that it doesn’t have the trackpad/button that the newer laptops have.

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