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Commuter Delays? iPhone Tube Refund App Pays for Itself

Londoners stuck in the tube now have a handy iPhone app to request ticket refunds.
Tube Refund, which costs $0.99, zaps off the request for riders whose journey is delayed over 15 minutes.
Depending on where you go and what time of day, a one-way tube ticket can cost from £1.80 to £4.00 ($2.75 – $6 circa) [...]

What’s Next For the iPad? A Tabletop iPad, According to Xerox PARC Circa 1991

Way back in 1991, just as Apple was transitioning from 68k to PowerPC chips, the braniacs at Xerox PARC were predicting it’s entire iPod, iPhone and iPad strategy. And next up for the iPad is a blackboard-sized device.
Nearly 20 years ago, just as personal desktop computers were taking off, researchers at Xerox started thinking about [...]

iPhone App Arms Users With Silent Panic Button

A new app called Silent Bodyguard features a panic button that sends an SOS distress signal with GPS coordinates to potential rescuers without alerting onlookers.
While the $3.99 app, available on iTunes, isn’t the first ICE (in case of emergency) app, this one is backed by Dr. Clint Van Zandt, former FBI chief hostage negotiator and criminal [...]

Early Apple Employees Auction Killer Collectibles

If there’s a good thing about the recession, it seems to be bringing some fine Apple memorabilia out of storerooms and closets.
Cliff and Dick Huston — ex-Apple engineers, for the record employees 27 and 25 — have decided to part with a treasure trove of Cupertino collectibles by auctioning them on eBay.

What’s on the block:

Apple [...]

Three New “Get a Mac” Ads Mock Vista Downgrades

Podium

Apple just refreshed its third concurrent ad campaign today with three new “Get a Mac” ads, a few of which aired during NFL action on Sunday. Two of the ads, “Podium” (seen above) and “PR Lady” make a particular point of ripping on the fact that many people have downgraded their computers from Vista to XP because they’re so frustrated with it. I enjoy “Podium” a lot, but my favorite is still “PR Lady,” which features a PR liaison who steps in to make PC’s self-defeating comments sound positive:

PC: I hired a PR person, you know, to smooth things over that whole Vista problem.
PR Lady: By “problem,” he means, “Some early adopters have faced some MINOR challenges.”

It’s really cute.

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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3 comments

    I like the Mac versus PC ads, but I found these to be rather tasteless. The first couple of ads making fun of Vista were cute, these are just mean spirited. They also don’t actually tell us anything about the Mac or why the Mac is better than Vista. Despite the mess that is Vista, Apple would do much better to draw attention on how it is different. It has been a long time since I have seen a “Get a Mac” ad which has successfully done this.

    I don’t know, I actually really like the new ones – and actually, exactly the opposite of what you’re saying, these ones are much less mean spirited than the old ones. I mean come on, with statements like “this isn’t a competition,” and “some people want a computer that works the way they do,” its a direct jab to the Mac v. PC fanboy flame war that’s been raging since the beginning of time.

    That and I thought the PR lady one was hilarious. That’s totally how PR folks drone on. Spin, spin, spin. :D

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