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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

The Trouble with the iPhone Apps Business…cont.

In the wake of developer Craig Hockenberry’s “Dear Steve” letter complaining about feeling forced to drift in a sea of 99¢ “ringtone apps,” and the inevitable charges of petulant whining that some accused him of in response, developers at Appcubby have published detailed financial records showing, down to the dollar, what goes into keeping food on the table for an iPhone app developer.

Among the things Hockenberry mentioned in his developers’ wish list to Steve were: ways to accurately track who exactly is downloading apps (and which ads/links they clicked on to get to the store), and the ability to offer free demo version of apps that expire after a given time, prompting people to buy the full app. Appcubby’s records would appear to support the view that Hockenberry was not just crying in his beer, and their post supports his call for free demos and more ad-tracking capabilities as two things that would greatly help the situation.

Via Gizmodo

About the author

Lonnie Lazar

Lonnie Lazar is a writer, musician, web designer attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

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