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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

The Real Opportunity of iPhone Games

I’ve been saying for quite some time that the iPhone and iPod touch would eventually become killer gaming devices. Last week’s SDK presentation in Cupertino finally showed what was possible: Multi-touch and accelerometer-driven GameCube and PS2-quality visuals on the most compelling mobile multimedia platform in the world. It’s actually a lot better than what I was expecting in terms of 3-D visuals performance. Right now, it blows the DS and PSP away visually.

But does that matter? Do we need another portable games platform?

Yes. But not the way you might think. Though Apple is dazzling with visuals and gameplay from upcoming major publisher titles. And iPhone Spore and Monkey Ball will be cool, as will Pac-Man and the new version of Galaga that have been announced. But that’s not what will make the iPhone and touch must-have gaming platforms. What will make them take off and start to pull players away from PSP in particular will be the user-generated games. The creativity of the developer community. Anyone who comes up with a good game can get it published on the App Store and make some serious cash off of it if it takes off. That’s one hell of an incentive to break new ground. I’m tempted myself.

Now, on computers, and even on cell phones, user-designed games are a dime a dozen, and many of them are of far lower-quality than what the commercial publishers create. But this is different. This is a real platform with sophisticated tools available to everyone. There has never been a portable games platform of this power and pro-gaming features that has been this open to outsiders and upstarts. The DS is closed. So’s the PSP. Most cell phones have horrendous gaming interfaces. Keyboards and mice are great for MMORPGs and First Person Shooters but little else. The iPhone will be relatively open, has a great distribution model, and the best interface in the world for portable games.

So keep an eye out. I’m willing to forecast here and now that the best-selling game for iPhone by the end of 2008 will be made by a virtual unknown. Anyone throwing in?

About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

One comment

    [...] can do on this platform, particularly for games. I have a lot more to say about that (see the previous post), but I’m most interested to hear if any of you are in the development community yet. If so, [...]

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