The Presentation Secrets of Steve Jobs: The Real Deal Behind The Reality Distortion Field
11:59 pm, September 13th, 2009, Carmine Gallo

Sell dreams, not products. Steve Jobs is passionately committed to changing the world and his passion shows in every presentation. In May, 2005, Steve Jobs told Stanford graduates, “Your work is going to fill a large part of your life… and the only way to do great work is to love what you do.” Anyone can learn the specific techniques Jobs uses to create visually creative slides and to craft an interesting story, but that message will fail to inspire an audience if there’s no enthusiasm behind it. Jobs has a nearly messianic-like zeal to change the world. In your own way, so should you.
Posted by Carmine Gallo in Apple, How-To, Opinions, Steve Jobs | Comment on this article
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Why do you refer to yourself in the third person?
nak, on September 14th, 2009 at 12:11 am
Very good post. Was a great read. Thanks!
Dylan, on September 14th, 2009 at 12:27 am
Interesting article to read. Thanks.
Johnny, on September 14th, 2009 at 12:36 am
I recognise and appreciate that hits = $ so I understand breaking this up over several “pages,” but geez louise ELEVEN PAGES?? That’s just money-grubbing, sorry. Six would have been about right.
Shenanigans like this actually hurt the story (just check Digg comments any time a story not from Ars Technica goes over half-a-dozen pages) by losing “busy readers” and by annoying faithful readers. It also makes me question the motivation behind presenting the story — am I really going to get some useful info if I stay with it, or am I just being used to drive up the hit count and will end up with an unsatisfied feeling at the end?
Better editorial judgement about how long you can string readers along, please …
Charles Martin, on September 14th, 2009 at 1:50 am
I agree with the above post. I’m afraid I skip these articles with so many pages because it’s too annoying to have to keep clicking from one page to another.
Matt, on September 14th, 2009 at 9:45 am
The problem is that if you try to copy steve jobs “reality distortion field” your audience would not think:
-Wow that guy is great at speaking!
Instead they will chuckle to themself and think:
-Wow, that guy thinks he’s Steve Jobs. What a looser.
D, on September 14th, 2009 at 10:26 am
Meh, Jobs is good, but he’s no Billy Mays.
J, on September 14th, 2009 at 8:09 pm