Top stories

Early Apple Employees Auction Killer Collectibles

If there’s a good thing about the recession, it seems to be bringing some fine Apple memorabilia out of storerooms and closets.
Cliff and Dick Huston — ex-Apple engineers, for the record employees 27 and 25 — have decided to part with a treasure trove of Cupertino collectibles by auctioning them on eBay.

What’s on the block:

Apple [...]

Video: There’s Sexy Technology, Then There’s This…

20100312-brewbeau.jpg

You’re all going crazy with your iPad ordering. Meanwhile, over on Vimeo, BrewBeau has some craziness of his own going on.
BrewBeau writes: “I’m a recent PC convert who waited patiently while Apple worked out the kinks with their latest iMac release of the 27″ Intel powered 2.8GHz quad core i7 iMac. It’s a thing of [...]

Bottom-Feeding Jeweler Unveils Despicable Diamond iPad for $20,000

We all know the wait for the iPad, at least in the U.S., will be over on April 3, right? Wrong. True connoisseurs know they need to wait until June 1, when Mervis Diamond Importers will unleash the hideous and despicable Diamond iPad on the world. It’s a bejeweled and bedazzled monstrosity boasting 11.43 carats [...]

iPhone App Magnets To Appify Your Fridge

20100312-iphonemagnets.jpg

If – like me – your fridge is black, then these shiny iPhone app fridge magnets from Jailbreak Collective will look very smart indeed displayed on the door.
Just 13 bucks gets you a set of these icon almost-replicas. I say almost because if you look carefully, you’ll see they’re not identical to the Apple originals. [...]

The Presentation Secrets of Steve Jobs: The Real Deal Behind The Reality Distortion Field

three_in_one

Stick to the rule of three. A Steve Jobs presentation is typically divided into three parts. The Rule of Three is one of most powerful concepts in dramatic writing—how many times have you seen a “two act” play? The human mind can only retain three or four “chunks” of information and Jobs is well aware of this principle. He even has a lot of fun with it. During Macworld 2007, he teased the audience with “three” revolutionary products: an MP3 player, a phone and an Internet communications device. Of course, he really only had one device—the iPhone.

If you enjoyed this article:
Subscribe via RSS or email, or follow us on Facebook and Twitter

About the author

Carmine Gallo Carmine Gallo is the author of The Presentation Secrets of Steve Jobs. He is the communication skills coach for the world’s most admired brands, including IBM, Nokia and Chase. He writes a weekly leadership and communications column for BusinessWeek.com. More about Carmine Gallo at his Gallo Communications website.

Email the author | Read more posts by Carmine Gallo.

7 comments

    Why do you refer to yourself in the third person?

    Very good post. Was a great read. Thanks!

    Interesting article to read. Thanks.

    I recognise and appreciate that hits = $ so I understand breaking this up over several “pages,” but geez louise ELEVEN PAGES?? That’s just money-grubbing, sorry. Six would have been about right.

    Shenanigans like this actually hurt the story (just check Digg comments any time a story not from Ars Technica goes over half-a-dozen pages) by losing “busy readers” and by annoying faithful readers. It also makes me question the motivation behind presenting the story — am I really going to get some useful info if I stay with it, or am I just being used to drive up the hit count and will end up with an unsatisfied feeling at the end?

    Better editorial judgement about how long you can string readers along, please …

    I agree with the above post. I’m afraid I skip these articles with so many pages because it’s too annoying to have to keep clicking from one page to another.

    The problem is that if you try to copy steve jobs “reality distortion field” your audience would not think:
    -Wow that guy is great at speaking!

    Instead they will chuckle to themself and think:
    -Wow, that guy thinks he’s Steve Jobs. What a looser.

    Meh, Jobs is good, but he’s no Billy Mays.

Add your comment

Name(Required)

Mail (required, but not published)

Website

Comment

Buy Inside Steve's Brain Buy from Amazon.com Buy from Barnes & Noble