Apple Debuts Awesome Web Ad at NY Times
9:56 am, January 17th, 2008, Pete Mortensen
Apple has launched another of its ingenious “Get a Mac” banner ads on the New York Times front page. As Mac and PC chat in a sidebar, a seemingly unrelated ad up above becomes a topic of discussion and then manipulation.
Pretty brilliant — PC “correcting” a “typo” in a Wall Street Journal review so it says “Leopard is better and faster than Vista – NOT!” Nicely done. And now to correct the rest of the Internet, indeed.
The New York Times – Breaking News, World News & Multimedia
Via TUAW
Tags: advertisingapple internet getamac
Posted by Pete Mortensen in Advertising | Comment on this article












[...] Cult of Mac 9t05Mac (Discusses use of two panes) A Thousand Times No (Use of tick marks vs. quotation marks) Sphere: Related Content Add to: document.write(”Del.icio.us”) | Digg it | Reddit | Slashdot var disqus_url = ‘http://www.leveragingideas.com/2008/01/17/apples-latest-new-york-times-ad-is-killer/ ‘; var disqus_title = ‘Apples Latest New York Times Ad is Killer’; var disqus_message = ‘ %0AApple has a new ad placement spot that is tough to miss – the front page of the New York Times.%0A What’s particularly cool about this ad is that ‘PC guy’ actually appears to use the architecture of the Times’ website and clearly plays off the fact that the ad is being displayed on a newspaper%27s homepage (references the Wall Street Journal, etc). This is a great example of where ads are headed in 2008 (more interactive and more aware of their environment).%0A I expect this campaign will continue to kill – I mean, even PC guy is now a Mac user!%0A Speaking of interactive ads, congratulations to Special Ops Media whose work was featured in yesterday’s New York Times:%0A %0A “The 21st-century George and his show are being promoted on their own Web site (www.georgeofthejungle.tv), where visitors can watch clips, listen to the theme song and retrieve digital trinkets like wallpapers, buddy icons, screen savers and downloadable desktop mascots.%0A The George-centric Web site, created by Special Ops Media in New York, is in addition to material on the Web site of Cartoon Network.†%0A %0A[Disclosure, Special Ops is a firm my company has recently done work with]%0A %0A——%0AMore Discussion:%0ACult of Mac%0A9t05Mac (Discusses use of two panes)%0AA Thousand Times No (Use of tick marks vs. quotation marks)%0A%0ASphere: Related Content%0A’; View the entire comment thread. « News Flash! Google Isn’t Perfect [...]
Leveraging Ideas » Apples Latest New York Times Ad is Killer: Sam Huleatt - Social Media, Venture Capital and Startup Architecture Blog, on January 17th, 2008 at 12:09 pm
That’s really cool. I wonder how long this series of commercials can last before Mac and PC retire from the commercial business.
Faust, on January 17th, 2008 at 11:00 pm
Brilliant. Break-through. Think Chick Filet.
I wondered when Mad magazine would infiltrate online ads (think Atom Films Animator I and II).
This devastating series has gone unanswered— “how long?”, indeed.
Now musing the percentage of PC users that are going to dual-booted (Win + OSX) Macs?
Craig Luce, on January 23rd, 2008 at 9:59 am