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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Apple Debuts Awesome Web Ad at NY Times

Apple has launched another of its ingenious “Get a Mac” banner ads on the New York Times front page. As Mac and PC chat in a sidebar, a seemingly unrelated ad up above becomes a topic of discussion and then manipulation.

Pretty brilliant — PC “correcting” a “typo” in a Wall Street Journal review so it says “Leopard is better and faster than Vista – NOT!” Nicely done. And now to correct the rest of the Internet, indeed.

The New York Times – Breaking News, World News & Multimedia

Via TUAW

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Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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3 comments

    [...] Cult of Mac 9t05Mac (Discusses use of two panes) A Thousand Times No (Use of tick marks vs. quotation marks) Sphere: Related Content Add to: document.write(”Del.icio.us”) | Digg it | Reddit | Slashdot var disqus_url = ‘http://www.leveragingideas.com/2008/01/17/apples-latest-new-york-times-ad-is-killer/ ‘; var disqus_title = ‘Apples Latest New York Times Ad is Killer’; var disqus_message = ‘ %0AApple has a new ad placement spot that is tough to miss – the front page of the New York Times.%0A What’s particularly cool about this ad is that ‘PC guy’ actually appears to use the architecture of the Times’ website and clearly plays off the fact that the ad is being displayed on a newspaper%27s homepage (references the Wall Street Journal, etc). This is a great example of where ads are headed in 2008 (more interactive and more aware of their environment).%0A I expect this campaign will continue to kill – I mean, even PC guy is now a Mac user!%0A Speaking of interactive ads, congratulations to Special Ops Media whose work was featured in yesterday’s New York Times:%0A %0A “The 21st-century George and his show are being promoted on their own Web site (www.georgeofthejungle.tv), where visitors can watch clips, listen to the theme song and retrieve digital trinkets like wallpapers, buddy icons, screen savers and downloadable desktop mascots.%0A The George-centric Web site, created by Special Ops Media in New York, is in addition to material on the Web site of Cartoon Network.” %0A %0A[Disclosure, Special Ops is a firm my company has recently done work with]%0A %0A——%0AMore Discussion:%0ACult of Mac%0A9t05Mac (Discusses use of two panes)%0AA Thousand Times No (Use of tick marks vs. quotation marks)%0A%0ASphere: Related Content%0A’; View the entire comment thread. « News Flash! Google Isn’t Perfect [...]

    That’s really cool. I wonder how long this series of commercials can last before Mac and PC retire from the commercial business.

    Brilliant. Break-through. Think Chick Filet.
    I wondered when Mad magazine would infiltrate online ads (think Atom Films Animator I and II).

    This devastating series has gone unanswered— “how long?”, indeed.
    Now musing the percentage of PC users that are going to dual-booted (Win + OSX) Macs?

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