That iPhone OS On a Mac Video? Fake
11:04 pm, June 26th, 2009, Leander Kahney
Unfortunately, the world's biggest iPhone is a fake.
A couple of weeks ago the Swedish site Dreamfeld.se posted a video showing the iPhone operating system running on a Mac Pro and a big multitouch screen.
The video was pretty impressive. It looked like the world’s biggest iPhone running on a 24-inch monitor. The video soon went viral on blogs, YouTube and Twitter. It’s been watched more than 300,000 times and is still being passed around.
But the whole thing is a fake; a viral video experiment to see how many hits could be generated.
How did they do it?
According to the crew at Dreamfeld.se, a video production house, the video was made with Apple’s video effects package, Shake, and included elements from the iPhone SDK to make it look authentic. It was tweaked in Photoshop; and edited in Final Cut Pro.
To make it look interactive, the filmmakers put a crew member in front of the monitor and had him touch the screen at the right moment to make it look like he was controlling it — but he just had to hit the screen at the right time.
“Shooting was deliberately poor so that more people would believe that it was computer geeks only, and not film effects people,” the Dreamfeld crew now admit. “To increase the credibility even more, an error message was implemented as the home screen appears.”
Full details here, including a high quality version of the fake iPhone OS.
Posted by Leander Kahney in News, Web, iPhone | Comment on this article
[...] That iPhone OS On a Mac Video? Fake http://tinyurl.com/qujjxo [...]
applestories's status on Saturday, 27-Jun-09 08:05:15 UTC - Identi.ca, on June 27th, 2009 at 1:05 am
[...] Update  : l’auteur explique sur son site que c’est un fake fabriqué avec FinalCult Pro et Shake. Vu le buzz généré, l’expérience est concluante pour démontrer l’intérêt d’un tel iPhone Géant. Voir aussi l’article de CultOfMac [...]
Un iPhone géant 24′, on June 29th, 2009 at 12:08 pm