At 80, Polaroid’s new gear embraces the past while eyeing the future

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The Polaroid booth at CES 2017 in Las Vegas shows the company's embrace of the past as it moves forward.
The Polaroid booth at CES 2017 in Las Vegas shows the company's embrace of the past as it moves forward.
Photo: Polaroid

CES2017 The iPhone and Instagram get credit for being the first shoot-and-share social network, but even Steve Jobs would say that’s wrong. The Polaroid camera introduced a social component to taking pictures in the late 1940s, the first instant photography with three steps — shoot, shake and share.

Polaroid brought disruptive innovation to the market and also became a casualty of it when it failed to change course in time to be part of the digital photography revolution.

But a new version of Polaroid is thriving and even stirring up some buzz this week at CES in Las Vegas with new products covering iPhone photography, consumer 3D printing, camera drones and fun cameras that produce an on-the-spot print.

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New Polaroid Camera Is Little More Than A Cellphone And Printer In A Box

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Polaroid. So sad.

Ahh, Polaroid – how far you have fallen. Once a true icon, an essential tool for photographers and a medium for many artists, as well as being the only way to take dirty photos without getting arrested at the processing lab.

Now you are stuck licensing your name and Logo to any cowboy who wants to stick a crappy ZINK (zero-ink) printer inside a box with a cellphone camera.

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