Apple goes surfing in latest watch ad

By

Surfs up!
Surfs up!
Photo: Apple

The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable.

Go Surf is the latest in Apple’s “Give the gift of go” series of short holiday ads that show off Apple Watch Series 2’s fitness features. The new ad is accompanied by another spot titled Go Ride that zips through the city on a bike.

Check ’em out:

Apple Watch gets two new holiday ads focused on fitness

By

Runners will love the Nike+ version of Apple Watch.
Runners will love the Nike+ version of Apple Watch.
Photo: Apple

Apple hopes the new Apple Watch Series 2 will become one of the most popular tech gifts this holiday season, so the company made some new ads highlighting the wearable’s fitness skills.

The two new ads, showing how Apple Watch can help you live a healthier life, were published on Apple’s U.K. YouTube channel today.

Watch them both:

Celebrity Apprentice hires YouTube star iJustine

By

Justine Ezarik, a.k.a iJustine, will appear on The New Celebrity Apprentice.
Justine Ezarik, a.k.a iJustine, will appear on The New Celebrity Apprentice.
Photo: iJustine screenshot/YouTube

Justine Ezarik built a successful brand from her home by unboxing the latest Apple gadgets in front of a video camera and sharing her geeky tech enthusiasm with millions of YouTube followers.

Now the internet influencer known as iJustine will reach a new audience as she joins Arnold Schwarzenegger in the “Boardroom” as an adviser on The New Celebrity Apprentice.

Video glitches plague new MacBook Pro

By

Apple's new MacBook Pros with Touch Bar should be hitting store shelves by the end of the week.
You might want to hold off on buying the new MacBook Pro.
Photo: Apple

The new MacBook Pro may not have been worth the long wait for many customers that preordered.

Early owners of Apple’s new machine are reportedly encountering problems with the GPU that cause the display to glitch so bad the MacBook Pro becomes unusable at times.

Doom blasts onto MacBook Pro’s Touch Bar

By

You can now play DOOM on the Touch Bar.
You can now play DOOM on the Touch Bar.
Photo: Defractive b3ll/YouTube

The jury is still out on whether the Touch Bar will become a useful tool, but one clever coder has already discovered that it’s absolutely terrible for playing video games on.

The Touch Bar on the new MacBook Pro is officially the latest absurd piece of tech to run Doom. Apple’s guidelines specifically bans games from running on the Touch Pad but that didn’t stop a developer from porting it onto the narrow screen that’s only 60 pixels heigh.

Check it out:

Apple’s monstrous Christmas ad will melt your frosty heart

By

An unexpected holiday visitor finally receives the warm welcome he’s always yearned for.
An unexpected holiday visitor finally receives the warm welcome he’s always yearned for.
Photo: Apple

Apple is sending a message of unity this Christmas season with a new ad that features an unexpected guest: Frankenstein’s monster.

The heartwarming ad starts with Frankie in his little cabin in the mountains, recording music on his iPhone. Then the misunderstood monster makes his way down to a little village to unleash a surprise none of the locals were expecting.

Check it out:

Apple’s new MacBook Pro ad celebrates invention of the Touch Bar

By

The Touch Bar is Apple's newest brilliant idea.
The Touch Bar is Apple's newest brilliant idea.
Photo: Apple

The new MacBook Pro finally lands in stores this week, and an awesome new Apple ad celebrates the arrival.

In the new spot, called “Bulbs,” Apple links the invention of fire, the wheel, plow and more to the creation of the Touch Bar, the thin OLED strip that completely changes how you interact with your Mac.

MacBook Pro Touch Bar lets users skip through YouTube ads

By

macbook pro touch bar
Hate YouTube ads? We've got the perfect laptop for you!
Photo: Apple

The Touch Bar in Apple’s new MacBook Pro may have met with mixed reviews so far, but there’s one group it is finding favor with: people who absolutely hate having to watch compulsory YouTube ads.

First spotted by users on Reddit, at present the fancy new Touch Bar lets users scrub through otherwise unskippable ads so you can start watching videos straight away.

Jony Ive goes inside Apple’s design lab in new video

By

macbook pro
Not a single detail goes unnoticed at Apple.
Photo: Apple

Going inside Apple’s design lab is a rare privilege some Apple execs don’t even get, but Jony Ive is giving the world a glimpse inside his lab to celebrate the company’s new book.

In Apple’s latest video, Jony Ive’s disembodied voice floats through his Industrial Design Studio while describing the processes for making the company’s iconic gadgets. Shots of Apple’s prototyping machines can be seen, as well as the product benches where every single detail of a product is analyzed and reconsidered.

Take a look:

Bill Maher has a brilliant Apple product idea for the Trump years

By

Liberals would love guns if Apple made them.
Liberals would love guns if Apple made them.
Photo: HBO

iPhone sales in China might tank once Trump takes over the Oval Office, but late-night TV host Bill Maher has a brilliant product idea that could be Apple’s next big hit.

“It’s now liberals’ turn to become doomsday prepping gun nuts, they just need survival products tailored to our lifestyle,” he said during the most recent Real Time With Bill Maher. To get liberals to love guns, Maher suggests Apple make one called the “Apple iDefender.”

Watch the funny segment below: