All items tagged with "You’re more powerful than you think"

Street artist claims that Apple ad stole his slogan

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A New York street artist claims Apple stole his trademark slogan for its latest ad campaign. The line “You’re more powerful than you think” is used in conjunction with shots of people using their iPhone in various different lines of work.

46-year-old James De La Vega says that he’s been using the trademarked line for almost a decade as part of his “Become Your Dream” series. The line has been used in various murals and designs, and was even (by permission) incorporated into a graffiti motif used for a recent line of handbags and accessories.

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