Microsoft is arming its Surface marketing campaign with a heavy dose of Apple-hate, but Apple is continuing to take the opposite approach by highlighting the amazing things people do with their iPads.
In the latest additions to the Your Verse campaign – Striking a new Chord and Organizing a Movement – Apple has included segments that highlight how Jason Hall has helped revitalize Detroit by organizing massive bike rallies from his iPad, while the Chinese electro-pop duo Yaoband are blazing into a new musical frontiers aided by the iPad Air.
Just over a month after Apple launched the second story on its ‘Your Verse’ microsite, chronicling how iPads help mountaineers climb the world’s tallest peaks, Apple has released a new update, detailing how the tablet can help diagnose athlete concussions.
Apple has launched the second story on its new Your Verse microsite.
The campaign — which focuses on showing the iPad in unexpected real world situations — this time chronicles the work of mountaineers Adrian Ballinger and Emily Harrington, who take the iPad with them on their extraordinary climbs.
Ballinger and Harrington use the iPad — along with the Gaia GPS topography app — to plan and navigate their ascent, while also using the device’s access to social networking tools to post photos and progress updates during various junctures of the journey.