While some may see Xiaomi, Samsung, and other players in the smartphone race as iPhone copycats, Jony Ive sees it as downright “theft.” That was the clear takeaway from Ive’s interview at the Vanity Fair New Establishment Summit today.
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By now, it’s obvious that Xiaomi is heavily inspired by Apple’s product design. The Chinese company’s founder even dresses up like Steve Jobs at events and uses the “One More Thing” presentation gimmick.
Now we’ve been given a look at MIUI 6, the software for Xiaomi’s new Mi 4 smartphone. It’s the most blatant ripoff of Apple to date.