All items tagged with "WWDC keynote"

Why Apple’s WWDC keynote was its most important in years


Craig Federighi stalks the stage at WWDC 2014. Photo: Roberto Baldwin/The Next Web

Monday’s fantastic WWDC keynote was the most significant product introduction since Steve Jobs unveiled the original iPad in 2010. But this time, the revolutionary product wasn’t hardware — it was software.

The surprisingly well-executed event demonstrated two things:

1. Steve Jobs’ greatest product wasn’t the iPad or the Macintosh, but Apple itself. He created a company that can very clearly innovate without him.

2. Although there was no new hardware (for now), Apple’s trajectory is clear: It’s getting into some very big things.

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How Apple can rekindle the magic of the Stevenote

Photo: Jim Merithew/Cult of Mac

How can Apple craft a successful sequel to the Stevenote? Photo: Jim Merithew/Cult of Mac

Nearly three years after Steve Jobs’ death, Apple’s keynotes have become pale imitations of their former glory. The last major keynote — November’s introduction of the iPad Air and Retina mini — was a major international snoozefest.

Utterly devoid of excitement, it served only to stoke the pervasive rumors of Apple’s lack of innovation after Jobs (which aren’t true, but nonetheless).

It’s time for Jony Ive to take over.

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Apple Bans WWDC Blogging, But Will Offer Dozens of WWDC Videos

Apple Bans WWDC Blogging, But Will Offer Dozens of WWDC Videos

Like WWDC 2010, 2011, Apple will offer WWDC session videos

Tickets to Apple’s Worldwide Developer Conference sold out in less than two hours this morning. WWDC is a great event for any developer to attend. The media focus around WWDC, however, always centers on the keynote that kicks of the conference Monday morning – and with good reason. That’s the only public event at the show and also the least technical part of the conference.

The keynote is always more Apple announcement and preview than it is developer content. Apple uses it to announce and preview new technologies in the next iterations of OS X and iOS. The company has also used its WWDC keynote to launch new products (like the iPhone 4 in 2010).

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