ADR Studios is the Italian design company behind the iPhone SJ, a sultry concept design for the iPhone 5 featuring an edge-to-edge capacitive touchscreen, 10 megapixel camera, A6 processor, and a polycarbonate body that’s about as light as you can imagine.
It’s a design that’s not realistically going to happen, but we’ve been a little obsessed with it for the last month or so. We feel similarly about ADR’s new iWatch2 concept: Apple’s never going to make a device that was so exclusively and unapologetically a wristwatch, but if they did, man, I wish it would look like this.
LAS VEGAS, CES 2012 – When Steve Jobs unveiled the sixth generation iPod nano in September of 2010, he coyly said, “You can even wear it as a watch!” Overnight, the “iWatch” was coined and a whole new industry was born, as accessory makers flocked to deliver iPod nano watchbands.
Over the last year, Apple’s added a variety of new graphical watchfaces to the iPod nano, further emphasizing the nano’s suitability as a watch replacement. But that’s not nearly enough. The iPod nano’s inherent iWatchiness is a quality that Apple is still seriously under-exploiting.
Want to know how good a real iWatch could be? Look no further than Sony’s SmartWatch, on display this week at CES.
What started off as an off-the-cuff joke by Steve Jobs at September’s iPod Event has become an actual sub-industry of the iPod accessory market as manufacturers churn out watchbands by the factory full for the new, touchscreen Nano. The only problem is the cheapness and unimaginativeness of most of these solutions: either they are cheap rubber shells to encase your Nano in or simple straps onto which you are meant to clip your Nano.
They don’t pass muster. MINIMAL’s latest, Kickstarter-funded line of iPod Nano watchbands are something different though. They’re not just functional… they’re gorgeous.