Google has bought Quest Visual, the company behind the popular Word Lens translation app.
Apple’s most recent iPhone 5s ad featured Word Lens, and rightfully so; it’s one of the most magical tools you’ll ever use on a smartphone. The app works by instantly translating text in different languages seen through the iPhone’s camera. It’s an astounding piece of technology, and it will now be incorporated into Google Translate.
The good news is that now is the best time to download Word Lens, because its creators have made all of its language packs free for a limited time.