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Update: Apple Logo Dispute Down Under

Update: Apple Logo Dispute Down Under

@www.danielbowen.com

Australian retailer Woolworths is buying time in the latest Apple logo dispute.

At the core of the corporate tussle is a “W” logo of a peeled apple with leaf filed back in August 2008 for the 80-year-old supermarket chain.

The new logo was supposed to symbolize fresh produce, but speculation was that Apple opposed it because the retailer might also slap blanket trademark on “fresh” computer products and home electronics, causing confusion for customers. Woolworths already sells own-brand credit cards and mobile phone plans.

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