More than four years after its debut, Windows Phone still has a native app problem. Microsoft has now accepted that’s not going to change anytime soon, so in an effort to attract new users to its platform, it’s going to allow them to run Android and iOS apps… sort of.
If you needed any more confirmation that Windows Phone is dead in the water, two of its most high profile supporters have abandoned it for the iPhone.
Veteran Microsoft journalists Ed Bott and Tom Warren both published essays this week in which they criticized Windows Phone for its shortcomings and announced that they’ve stopped using Windows Phones personally. Citing a lack of carrier and third-party app support, both agreed that Windows Phone has missed its shot at being a real competitor in the smartphone market.
Android has yet again increased its lead in U.S. market share as its rivals give up precious points, according to the latest data from Kantar WorldPanel. Google’s popular platform now commands an impressive 61.8 percent share of the smartphone market, which is close to double the 32.6 percent now held by iOS.
The watch will apparently be launched in the next few weeks and will work across a variety of platforms, which makes perfect sense since Windows Phone is a distant third compared to Android and iPhone handsets.
Its timing is an effort to capture the potentially-lucrative holiday market.
Microsoft may enjoy bragging about the perceived superiority of its Windows Phone virtual assistant Cortana over Apple’s Siri, but the actress who voices Cortana apparently isn’t so convinced.
In a recent tweet, actress Jen Taylor (@jentaylortown) tweeted the message “Oh my geez Seattle is beautiful” via iOS, suggesting that while Microsoft may be helping bring in the paychecks, that money is going on Apple products.