Microsoft may be doing great in some areas of its business, but it’s struggling in others — with “exhibit A” being its smartphone business.
Having sold off its feature phone business this month, Microsoft has now announced plans to “scale back” its smartphone output — which will impact “up to 1,850 jobs worldwide,” although Microsoft still claims it’s got some “great new devices” being developed for the future.
Check out Terry Myerson, Microsoft’s head of Windows’ message to employees:
If you had asked me in the 1990s, I’d never have thought I’d one day feel sorry for Microsoft, but right now it’s pretty hard.
Two days after Microsoft finally got NFL announcers to stop calling the Surface an iPad, just in time for Microsoft’s tablet to stop working during a game, Microsoft VP Joe Belfiore, a.k.a. the long-time face of Windows Phone, has been spotted tweeting on an iPhone.
Microsoft Cortana is now officially available on Android and iOS following its beta run. The digital assistant, which has long been baked into Windows Phone and now Windows 10, hopes to compete with Siri and Google Now for a place on your device.
If you can’t bring yourself to pay for a virtual reality headset made of cardboard, then now’s your chance to bag one for free, courtesy of a popular porn portal. BaDoink advertises the many safe-for-work things you can do with the device, knowing full well you’ll try some NSFW things, too.
Remember that time Microsoft’s Steve Ballmer openly laughed at the iPhone? Well, it turns out the phone business isn’t so easy after all, because for the second year in a row Microsoft has announced it’s laying off large numbers of people — this time mainly involved with Windows Phone hardware.
Despite cutting a total of 7,800 jobs, however, Microsoft insists it’s not throwing in the towel on its Windows Phone division, and still plans to push forward with Windows 10 Mobile and launch new Lumia flagship devices later in 2015.
The battle between virtual assistants is about to hot up again as Microsoft Cortana prepares to go cross-platform to take on Siri and Google Now. The intelligent virtual assistant will be arriving on Android and iOS later this year, but you can get a sneak peek in the video below.
More than four years after its debut, Windows Phone still has a native app problem. Microsoft has now accepted that’s not going to change anytime soon, so in an effort to attract new users to its platform, it’s going to allow them to run Android and iOS apps… sort of.
If you needed any more confirmation that Windows Phone is dead in the water, two of its most high profile supporters have abandoned it for the iPhone.
Veteran Microsoft journalists Ed Bott and Tom Warren both published essays this week in which they criticized Windows Phone for its shortcomings and announced that they’ve stopped using Windows Phones personally. Citing a lack of carrier and third-party app support, both agreed that Windows Phone has missed its shot at being a real competitor in the smartphone market.
Android has yet again increased its lead in U.S. market share as its rivals give up precious points, according to the latest data from Kantar WorldPanel. Google’s popular platform now commands an impressive 61.8 percent share of the smartphone market, which is close to double the 32.6 percent now held by iOS.