Windows Phone 7 hasn’t been the runaway blockbuster that Microsoft probably envisioned when it launched nearly a year and a half ago. Despite advertising campaigns and a strategic alliance with Nokia, Windows Phone use still ranks well below iOS, Android, and BlackBerry use. But new details about the platforms future that were leaked earlier this week show Microsoft may have a solid strategy for gaining marketshare with the next major Windows Phone update, which will likely coincide with the launch of Windows 8 for PCs and/or tablets.
One thing that seems very clear from this new information is Microsoft seems to be taking cues from Apple’s playbook when it comes to creating an ecosystem of devices – like making it easy to shift apps from a phone experience to a larger tablet experience.
The question is, can Windows Phone 8 and Windows 8 on tablets challenge Apple’s iPhone and iPad dominance in the business realms?