When Apple began accepting pre-orders for the iPad mini at 12 a.m. Pacific, I visited the store a few times to see how quickly it sold out. I didn’t buy one; I have a third-generation iPad and decided I don’t need another one. But I was curious.
To my surprise, at 12:03 a.m. Pacific, the white iPad mini had already sold out in the United Kingdom. Only the black model was available for November 2 delivery. And just over ten minutes later, it was a similar story for Apple’s U.S. online store.