What will the next iPhone be called? Rumors have recently pegged it as being christened the iPhone 4S when it debuts in September, but would Apple really signify that the next iPhone is really just a slight revision over the current model… right in the brand name?
As with any new Apple product, shortly after its release the white iPhone 4 received a customary teardown to see what’s inside. You’d be forgiven for thinking the internals for the white device are exactly the same as those featured within its black counterpart, but surely Apple changed something while it was delayed for all those months?
Well, the first teardowns for the new device reveal changes to both the proximity sensor and the rear-facing camera lens. One of the rumored issues which caused the white handset’s delay was light leakage into the camera; it seems Apple has rectified this issue with a more recessed camera lens.
As you can see in the comparison photo (top), the camera lens on the white device on the right is embedded much deeper into its surround, when compared to the lens featured on the black device on the left.
As for the proximity sensor, these are also different on each device, however, it’s currently unclear how the two components differ. Its obvious from recent images of the white iPhone 4 that Apple has modified the design of the proximity sensor externally: what was once tiny little holes above the device’s speaker is now a much more pronounced opening.
As we are all well aware by now, yesterday saw the launch of the white iPhone 4 in 29 countries around the world. What you may not be aware of, however, is that the white iPhone is ever so slightly thicker than the black model, as discovered by some early adopters of the device.
A MacRumors reader was one of the first to discover the difference, and emailed the site to let them know:
Just picked up the white iPhone 4 and realized it doesn’t fit into my Incase slider case. It appears that Apple has increased the size of the plastic that borders the glass on both sides by about 1mm
A colleague of mine just picked up a 16 GB iPhone 4 in white. I was a bit surprised when I picked it up off his desk (I had my black 32 GB in my other hand at the same time) – it immediately felt thicker. We placed them side-by-side on his desk, and sure enough, the white iPhone was a hair thicker.
While the vast majority of us gave up hope on the white iPhone 4 and just bought the black one instead, one analyst believes that the white device’s “mystique and scarcity value” could generate 1-1.5 million sales per quarter for Apple. Brian White, an analyst at Ticonderoga, believes the delay in the white iPhone’s release could drive sales.
Speaking to The San Jose Mercury News, White said:
The purchase of consumer electronic devices is not always a completely rational decision, and people buy Apple products for many different reasons, including status, aesthetics, functionality, quality and the ‘cool factor.’
In our view, this delay has created a certain mystique and scarcity value around the white iPhone 4 that we believe could drive incremental iPhone 4 purchases in the range of 1 million to 1.5 million units per quarter until the iPhone 5 potentially comes to market in September.
The white iPhone 4 finally went on sale today – 10 months after it was announced. Various manufacturing difficulties were blamed for its delay, and at times many speculated the device would never make it to market. A Cult of Mac poll yesterday revealed that only 12.41% of readers will buy the white iPhone, while 40.98% said they were now waiting for the next generation of the device.
The white iPhone 4 is finally going to be released tomorrow after nearly a year of questions, speculation, and overall doubt. The real questions is, are you going to buy one? Please participate in the poll below. There are plenty of choices to choose from, so the results should be interesting!