Apple’s well-designed and well-made products should really only be for the rich, but they are generally affordable to the middle classes. Apple pulls off the miraculous, selling us BMWs at Kia prices.
This is what makes the gold Apple Watch Edition stand out. At first glance, it’s obviously not a product for us. But even though you and I will probably never own one, the $10,000 timepiece is actually kinda democratic, because it’s all about selling $350 watches to the masses.
Apple has been very quiet about the Apple Watch’s battery life since the device’s unveiling in September. Reports that the wearable might run out of juice after just 2.5 hours of heavy use have worried many Apple fans, but according to TechCrunch, battery life will be better than expected.
Tim Cook has said Apple Watch owners will need to recharge their devices every night. That doesn’t mean the battery will run dry midway through the workday, though. People who have used the Apple Watch say you should still have around 25 percent of your battery left after a long day.
ChronosDock: A luxury Apple Watch dock. Photo: Kickshark
We still don’t know the exact launch date of the Apple Watch, but if you just can’t wait to load up on accessories for your Apple wearable, the first Apple Watch dock is already available on Kickstarter.
ChronosDock, a “luxury” bedside dock, is the first Apple Watch accessory we’ve seen launch so far. Its makers, Kickshark, say it’s “the most indulgent, opulent piece of docking jewelry” they could imagine. It only costs $99, but they insist it’s “excessive in the extreme” to satisfy all you high-end fashionistas.
We think it looks kind of boring, but take a look for yourself:
Apple Watch will ship in April, according to Tim Cook. Photo: Leander Kahney/Cult of Mac
During today’s historic Apple earnings call, Tim Cook dropped a subtle bomb on Apple fans by revealing that the Apple Watch is slated to launch in April.
“I’m using it every day and I love it and I can’t live without it,” Cook said.
While he didn’t give a specific release date for the wearable, it’s the first time Apple’s narrowed down the launch beyond “early 2015.” Cook said Apple considers “early” to be sometime within the first four months of the year, so the Apple Watch is right on target.
With HoloLens, Microsoft enters the age of holographic computing. Photo: Microsoft
Forget about spreadsheets and Word docs — Microsoft thinks the world is ready for holograms.
“We’re dreaming about holograms,” said Microsoft’s Alex Kipman as he introduced Windows Holographic and HoloLens, the company’s new wearable holographic computer. He showed off the device, which is strapped to the head and includes see-through lenses and an array of built-in sensors designed to bring high-def holograms into the real world.
The closer we get to Apple Watch, the more advanced it looks in comparison to its competition. Photo: Leander Kahney/Cult of Mac
Ever since Tim Cook unveiled the Apple Watch last September, it’s been one disappointment after another as far as I’m concerned. Apple’s first wearable won’t come in the minimalist form factor of the fitness bracelets I love. Worse yet, the launch version of the fashion-forward device will lack GPS, suffer from underwhelming battery life and fail to offer truly native third-party apps.
For the first time, I realized I would not be buying an Apple product when it first hit the market. “It’s not worth lining up for,” I told my dad when he asked what I thought after the Apple Watch’s big reveal.
But a funny thing happened on the way to Apple Watch’s launch day, which is coming sometime this spring. And I’m not talking about the previously unthinkable — an Apple fan calling the Microsoft Band the best smartwatch on the planet. No, I’m talking about wading through an ungodly sea of really bad smartwatches at International CES earlier this month and seeing indisputable proof of just how innovative and disruptive Apple Watch actually will be.
The Activité Pop is a smartwatch for people who don’t like smartwatches. Photo: Jim Merithew/Cult of Mac
LAS VEGAS — The problem with the state of smartwatches, beyond the sucky software, is that they’re all ugly. The Apple Watch might very well be the first wearable that not only works, but looks good too, although we won’t know for sure until the finished product is on our wrists this spring.
There were dozens and dozens of smartwatches displayed on the sprawling show floor at International CES last week, but the only one that looked good enough to adorn my wrist was the new Withings Activité Pop.
It doesn’t have all of the bells and whistles of fancier watches like the Samsung Galaxy Gear, but it’s not your average dumb watch either. And for now, just a smidgen smarter is smart enough.