Microsoft wants you to trade in your Apple Watch for a Band 2

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Apple Watch Update
Microsoft wants you to ditch your Apple wearable.
Photo: Jim Merithew/Cult of Mac

The Apple Watch may have record high levels of user satisfaction, but Microsoft wants you to throw in the towel and trade it for the second-generation Microsoft Band.

To convince customers, it’s even offering a new trade-in program that, depending on the model, could give you up to $250 for your Apple Watch. For those keeping score, that means you can get your hands on Redmond’s newly-launched wearable sequel without having to pay a single (extra) cent for it.

Apple Watch’s dominance isn’t slowing down any time soon

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As smartwatches grow in popularity, the Apple Watch will continue to be the hands-on - or wrist-on - favorite.
As smartwatches grow in popularity, the Apple Watch will continue to be the hands-on - or wrist-on - favorite.
Photo: Apple

The Apple Watch is the hottest smartwatch on the market. And it looks like it is going to stay that way for a while.

A report by International Data Corporation says the Apple Watch will lead a rapidly growing wearables market through at least 2019 as a skeptical public gets won over by more sophisticated second- and third-generation devices.

IDC projects Apple to sell 13 million watches this year for a little more than 61 percent of the market share. The number of Apple Watches sold will reach 45.2 million by 2019, according to IDC’s report.

Apple looks poised to sell 21 million watches in first year

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The Apple Watch is quickly becoming the dominant wearable.
The Apple Watch is quickly becoming the dominant wearable.
Photo: David Pierini/Cult of Mac

Didn’t think the Apple Watch would catch on? Not everyone agrees, especially analysts who study sales projections.

Cupertino is on track to sell 21 million watches and rake in about $8.4 billion in revenue in the first 12 months of the Apple Watch, according to one of the hottest Apple analysts around. Not bad for a company that entered the wearables game late.

Apple named coolest wearables brand over Samsung, Rolex, Ralph Lauren

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As smartwatches grow in popularity, the Apple Watch will continue to be the hands-on - or wrist-on - favorite.
As smartwatches grow in popularity, the Apple Watch will continue to be the hands-on - or wrist-on - favorite.
Photo: Apple

Apple Watch is by far the most successful smartwatch to date in terms of sales, so perhaps it’s no surprise that Apple has been voted the “coolest wearables brand” by smartphone users.

The Cupertino company not only beat technology rivals like Samsung and LG to the top of the list, but also high-end watchmakers and fashion brands like TAG Heuer, Rolex, and Ralph Lauren.

Apple Watch is ‘phenomenal’ but not a threat, says TAG Heuer CEO

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apple-watch-is-phenomenal-but-not-a-threat-says-tag-heuer-ceo-image-cultofandroidcomwp-contentuploads201510tag-heuer-carrera-teaser-fixed_0-png
TAG Heuer teases its new Android-powered smartwatch.
Photo: TAG Heuer

Swiss watchmakers have been tripping over themselves to dismiss the Apple Watch as a threat, but TAG Heuer CEO Jean-Claude Biver has come out with what I think is one of the fairer assessments of Apple’s debut wearable device to date.

His take? That the Apple Watch is hella bad news if you’re a low-priced watchmaker, but probably okay if you’re making timepieces over the $2,000 mark.