With teens and young adults leaving Facebook in droves, it’s up to social networks like We Heart It to pick up the slack.
The new image-centric app is gaining a ton of traction with this highly-coveted target demographic, breaking the 25 million user mark and pulling in over a million new users monthly.
CEO Ranah Edelin spoke with Cult of Mac on the phone, and attributes this incredible growth to one thing: We Heart It is a safe space.
“Social networks mimic what happens in the real world,” he said. “There is a ton of bullying on them and they mimic popularity contests. Our users tell us they love We heart It because they can express themselves authentically without having to brag or worry about getting bullied.”