Alphabet-owned Google is planning to take another step toward becoming a genuine hardware company later this year with the release of its own smartwatch.
The search engine giant plans to take on Apple Watch directly, with not one, but two Android Wear smartwatches that will be deeply integrated with Google Assistant. Plus, it will pack some hardware features Apple Watch can’t match.
Horological Machine No. 6 looks like something you’d see strapped to the wrist of an interstellar raider. Maybe that’s why Swiss watchmaker MB&F dubbed its lunatic $230,000 watch the “Space Pirate.”
The watch, which its maker says “has been designed to operate in the hostile environment of … the space on your wrist,” is one of just two timepieces to be awarded Red Dot design awards in the competition’s current round.
The other winner of the Red Dot Award for Product Design? Apple Watch, which seems like a modest piece of jewelry next to the MN6’s alien design. Just wait till you see the spinning turbines that make the Space Pirate watch tick.
Having not worn a watch regularly since my high school days, I recently took the plunge and bought my first “adult” watch, a self-winding automatic Swiss timepiece.
I had several criteria I wanted to meet. Firstly I wanted a self-winding automatic, because I liked the idea of owning a Swiss watch and I wanted one that, at least in theory, has a longer lifespan than a battery-powered quartz timepiece. Secondly, I wanted to keep my purchase sub-$2,000. Thirdly, as a watch novice, I was looking for something that would be as multipurpose as possible.
After some research, I settled on a watch from the Longines Master Collection — buying it in a dedicated brick-and-mortar store rather than online, so that I could try it out in person before buying.
From the iPhone to the iPad, immediate reactions are always mixed on new Apple products, as the public struggles to wrap its head around Cupertino’s next bold idea. And so we hear a lot of warrantless criticism until the product actually lands on shelves.
One refrain we’re hearing a lot from Apple Watch critics is that Jony Ive may have dropped the ball with the Apple Watch design. The problem? To these critics, the Apple Watch’s casing looks shockingly thick.
As it turns out, though, this is largely an optical illusion. The Apple Watch isn’t really any thicker than a Rolex.
Now that Apple has entered the watch game, even the horological old guard is starting to take notice. Just a few days after Apple unveiled the Apple Watch, Swiss luxury watchmaker TAG Heuer has announced that it’s planning on making a smartwatch too … although they say they don’t just want to copy the Apple Watch.