Apple put a ton of pressure on The New York Times and Washington Post to join Apple News+ before the new service was unveiled at a media event last week.
Details have surfaced of Apple’s negotiations with the two major publishers, revealing Apple media boss Eddy Cue was adamant about getting the two papers on board. Both companies declined Apple’s offer, but the New York Times’ COO hinted that the newspaper of record could possibly join the service in the future.