The web has spun about 13,000 different theories on why Apple bought Beats. Did they want the headphones? Or was it Beats Music that tipped things over?
It’ll be months, if not years, before we learn Apple’s real play with the Beats acquisition, but Steve Jobs’ biographer Walter Isaacson has his own theory on why Apple bought Beats and it has nothing to do with music, overpriced headphones, or other wearables.
Apple isn’t being valued as a creative leap company so much as it is a predictable cash machine, says former CEO John Sculley.
Speaking with India’s Economic Times about the launch of his latest venture, pCell — a technology that allows huge amounts of data to travel on spectrum-crunched wireless networks, while offering faster speeds and fewer call drops to customers — Sculley gave his opinion of Apple’s current situation:
“Google and Apple are like ATMs, they just keep generating cash. Google takes more risk than Apple. Apple tends to stay the course, and this year is a very big year for Apple in terms of products. It’s not clear that they’re going to demonstrate a creative leap this year despite the products, like they did when Steve Jobs was leader. I think it’s probably unfair to expect them to have a creative leap every five years.”
Steve Jobs biographer Walter Isaacson ruffled some fanboys’ feathers earlier this month when he said Google is outpacing Apple on the innovation front. Pointing to the Nest acquisition as evidence, Isaacson says the greatest innovation is coming out of Google.
During an appearance on Bloomberg TV this morning Isaacson stood by his comments but clarified that while innovation is great, the most important trait for tech companies to acquire is the ability to execute, and no one executes better than Apple.
Asked about Apple’s problems coming out with a great low-end device, Isaacson responded that Apple won’t ever be good at low-end because it makes “insanely great products” so it will have to come out with a new disruptive device.
Listen to Walter’s full comments in the video below:
Steve Wozniak has made his feelings about Ashton Kutcher’s Jobs movie pretty clear, but how does he really feel about the film? Kutcher believes Woz’s views could be swayed by the fact he’s being paid by another studio to support a different Steve Jobs movie, and because Jobs doesn’t place enough focus on Woz’s contribution to Apple.
Simon & Schuster has confirmed it will be launching a paperback edition of Walter Isaacson’s best-selling biography on Steve Jobs this fall, featuring a younger Jobs on its cover. The book, which will also be updated with a new afterword, will be available on September 10.
Even though Steve Jobs had a solid working relationship with News Corp. CEO Rupert Murdoch, it’s no secret that Steve Jobs hated Fox News. In fact, in Walter Isaacon’s authorized biography, Steve Jobs said that “Fox has become an incredibly destructive force in our society.”
Rather than associate Apple’s brand with Fox News, Steve Jobs decided to personally order all of Apple’s ads to be removed from the conservative TV network.
A couple of weeks ago, we reported that Steve Jobs was about to become a manga star, thanks to a new project by Mari Yamazaki (the author of, apparently, a “time travel public bath manga” called Thermae Romae) based upon Walter Isaacson’s biography of Jobs.
Now a preview of the first chapter of the bio has hit the web, seemingly focusing on the initial meetng between Jobs and Isaacson.
We’ve got the first pages after the jump. If you want to read the whole thing, the first chapter will be published in full in Japan in the April issue of Kiss.
Walter Isaacson, the author of the best-selling biography about Apple co-founder and former CEO Steve Jobs, will not have to share his notes or testify in an ongoing lawsuit over alleged eBook price fixing between Apple and book publishers.
Lawyers wanted to see Isaacson’s notes from interviews with Jobs in an effort to establish Apple’s agreements with publishers, but Isaacson refused to hand them over, citing a New York law that allows journalists to shield their sources.