Michael Fassbender still doesn’t look much like Steve Jobs in first teaser trailer

Michael Fassbender as Steve Jobs.
Michael Fassbender as Steve Jobs.
Photo: Universal Pictures

The first official trailer for the Steve Jobs movie we’ve all been waiting for is finally here. The one-minute clip gives us an early look at Michael Fassbender as Apple’s co-founder and former CEO, along with co-stars Kate Winslet, Seth Rogen and Jeff Daniels.

The problem with Becoming Steve Jobs? Too much Steve Jobs

The world needs more insight into how Apple works, but you won't find that in Becoming Steve Jobs. Photo: Jim Merithew/Cult of Mac
The world needs fresh insight into how Apple works, but you won't find much of that in Becoming Steve Jobs. Photo: Jim Merithew/Cult of Mac
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One of Steve Jobs’ favorite recordings was The Beatles working on version after version of “Strawberry Fields Forever.”

The new Jobs biography, Becoming Steve Jobs, is like that recording: It serves up fresh takes on oft-told stories from Apple’s history, this time with more sugarcoating.

Apple officially loves new Steve Jobs bio, hated old one

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Becoming Steve Jobs? More like Forgetting Walter Isaacson. Photo: Penguin Random House

You may have suspected that the new biography Becoming Steve Jobs had Apple’s official endorsement the moment it was revealed that Jony Ive, Tim Cook, Eddy Cue, Pixar’s John Lasseter and Jobs’ widow, Laurene Powell Jobs, offered their participation.

However, with just one day to go until the book’s release, the word is now officially out: This is Apple’s sanctioned version of the Steve Jobs story.

“After a long period of reflection following Steve’s death, we felt a sense of responsibility to say more about the Steve we knew,” Apple spokesman Steve Dowling said. “We decided to participate in [the] book because of [author Brent Schlender’s] long relationship with Steve, which gave him a unique perspective on Steve’s life. The book captures Steve better than anything else we’ve seen, and we are happy we decided to participate.”

Tim Cook offered Steve Jobs his liver, and other revelations from new biography

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"You like me, they really like me!" Photo: Ben Stanfield/Flickr CC
New biography Becoming Steve Jobs gets to the heart of Apple's mercurial co-founder. Photo: Ben Stanfield/Flickr CC

I can’t wait to read Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader. The upcoming biography, by veteran reporters Brent Schlender and Rick Tetzeli, promises to be the definitive telling of Steve Jobs’ life.

The writers scored interviews with major players including Tim Cook, Jony Ive, Eddy Cue, Pixar’s John Lasseter, Disney CEO Bob Iger and Jobs’ widow, Laurene Powell Jobs. The result is a book loaded with interesting anecdotes and insights about the former Apple CEO.

I haven’t yet read the whole thing (it comes out March 24), but while pre-ordering my copy on Amazon, I could initially access a significant portion of the biography through the site’s “Look Inside the Book” feature. (Amazon later blocked out far more of the book’s contents.)

From what I’ve seen, some of the stories are pretty sensational — providing new details into the close relationship between Jobs and Cook, revealing Jobs’ secret plan to buy Yahoo!, and much more.

Want a few of the highlights? Check them out below.

It’s time to rewrite Apple history — with more Jony Ive

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Is this "the best book about Apple so far"? Read it and find out!
It's time for Jony Ive to get the credit he deserves. Photo: Portfolio/Penguin

People are calling The New Yorker profile of Jony Ive the most important thing written about Apple in quite a while, and I’d have to concur.

Not only is it full of fascinating details, it puts Ive at the center of Apple, where he belongs. As the piece’s author, Ian Parker, writes: “More than ever, Ive is the company.”

This is something that’s been true for a couple decades, but still isn’t apparent to most people — even veteran Apple watchers. Such is the company’s secrecy, and the tendency of the public to equate everything Apple does with Steve Jobs, that the true story has yet to be told. Ive has not gotten the credit he deserves.