Steve Jobs’ biographer says Apple’s next big thing is ‘long overdue’

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Walter Isaacson doesn't much like the Apple Watch either.
Photo: Bloomberg

Walter Isaacson, a.k.a the author of the gajillion-selling 2011 Steve Jobs biography, says that Apple is “long overdue” coming out with its next great innovation; speaking at a time when Apple stock continues to fall in the wake of declining iPhone sales.

“I got the [Apple Watch], but I don’t use it that much,” Isaacson told CNBC. “I don’t think the watch is the next big thing.”

Controversial Steve Jobs movie gets love from Apple PR vet

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Michael Fassbender received a Golden Globe nomination for his portrayal of Jobs.
Michael Fassbender received a Golden Globe nomination for his portrayal of Jobs.
Photo: François Duhamel/©2015 Universal Studios

The new Steve Jobs movie gets just about everything wrong, says the PR veteran who worked with the Apple CEO during the first Macintosh’s launch. From the situations to the dialogue, almost nothing’s accurate.

“How many things are not true in the movie?” laughed Silicon Valley PR vet Andrea “Andy” Cunningham during a phone interview with Cult of Mac. “Several hundred!”

But Cunningham said she loves the new Steve Jobs biopic anyway, because it captures the truth — a truthier truth.

Michael Fassbender still doesn’t look much like Steve Jobs in first teaser trailer

Michael Fassbender as Steve Jobs.
Michael Fassbender as Steve Jobs.
Photo: Universal Pictures

The first official trailer for the Steve Jobs movie we’ve all been waiting for is finally here. The one-minute clip gives us an early look at Michael Fassbender as Apple’s co-founder and former CEO, along with co-stars Kate Winslet, Seth Rogen and Jeff Daniels.

The problem with Becoming Steve Jobs? Too much Steve Jobs

The world needs more insight into how Apple works, but you won't find that in Becoming Steve Jobs. Photo: Jim Merithew/Cult of Mac
The world needs fresh insight into how Apple works, but you won't find much of that in Becoming Steve Jobs. Photo: Jim Merithew/Cult of Mac
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One of Steve Jobs’ favorite recordings was The Beatles working on version after version of “Strawberry Fields Forever.”

The new Jobs biography, Becoming Steve Jobs, is like that recording: It serves up fresh takes on oft-told stories from Apple’s history, this time with more sugarcoating.

Apple officially loves new Steve Jobs bio, hated old one

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Becoming Steve Jobs? More like Forgetting Walter Isaacson. Photo: Penguin Random House

You may have suspected that the new biography Becoming Steve Jobs had Apple’s official endorsement the moment it was revealed that Jony Ive, Tim Cook, Eddy Cue, Pixar’s John Lasseter and Jobs’ widow, Laurene Powell Jobs, offered their participation.

However, with just one day to go until the book’s release, the word is now officially out: This is Apple’s sanctioned version of the Steve Jobs story.

“After a long period of reflection following Steve’s death, we felt a sense of responsibility to say more about the Steve we knew,” Apple spokesman Steve Dowling said. “We decided to participate in [the] book because of [author Brent Schlender’s] long relationship with Steve, which gave him a unique perspective on Steve’s life. The book captures Steve better than anything else we’ve seen, and we are happy we decided to participate.”