Today in Apple history: Young Steve Jobs appears on Time cover

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TIME Magazine
Jobs' first big magazine cover.
Photo: Ste Smith/Cult of Mac

Feb15February 15, 1982: Steve Jobs appears on the front cover of Time magazine for the first time, becoming the public face of successful tech entrepreneurship.

The first of many Time covers for Jobs, the article — titled “Striking It Rich: America’s Risk Takers” — casts him as the prototypical young upstart benefitting from the still-new personal computing revolution. It also identifies him as part of a surge of freshly minted millionaires running their own businesses.

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Eddy Cue, Walter Isaacson to speak at Vanity Fair summit

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Eddy Cue
Will he be wearing an Hawaiian shirt?
Photo: CNBC

Eddy Cue is among a list of high-profile speakers that will feature at this year’s New Establishment Summit held by Vanity Fair. Walter Isaacson, author of Steve Jobs’ biography, is also in the lineup, alongside Amazon CEO Jeff Bezos and Apple board member Bob Iger.

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Steve Jobs’ biographer says Apple’s next big thing is ‘long overdue’

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walterisaacson
Walter Isaacson doesn't much like the Apple Watch either.
Photo: Bloomberg

Walter Isaacson, a.k.a the author of the gajillion-selling 2011 Steve Jobs biography, says that Apple is “long overdue” coming out with its next great innovation; speaking at a time when Apple stock continues to fall in the wake of declining iPhone sales.

“I got the [Apple Watch], but I don’t use it that much,” Isaacson told CNBC. “I don’t think the watch is the next big thing.”

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Controversial Steve Jobs movie gets love from Apple PR vet

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Michael Fassbender received a Golden Globe nomination for his portrayal of Jobs.
Michael Fassbender received a Golden Globe nomination for his portrayal of Jobs.
Photo: François Duhamel/©2015 Universal Studios

The new Steve Jobs movie gets just about everything wrong, says the PR veteran who worked with the Apple CEO during the first Macintosh’s launch. From the situations to the dialogue, almost nothing’s accurate.

“How many things are not true in the movie?” laughed Silicon Valley PR vet Andrea “Andy” Cunningham during a phone interview with Cult of Mac. “Several hundred!”

But Cunningham said she loves the new Steve Jobs biopic anyway, because it captures the truth — a truthier truth.

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The problem with Becoming Steve Jobs? Too much Steve Jobs

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The world needs more insight into how Apple works, but you won't find that in Becoming Steve Jobs. Photo: Jim Merithew/Cult of Mac
The world needs fresh insight into how Apple works, but you won't find much of that in Becoming Steve Jobs. Photo: Jim Merithew/Cult of Mac
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One of Steve Jobs’ favorite recordings was The Beatles working on version after version of “Strawberry Fields Forever.”

The new Jobs biography, Becoming Steve Jobs, is like that recording: It serves up fresh takes on oft-told stories from Apple’s history, this time with more sugarcoating.

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Apple officially loves new Steve Jobs bio, hated old one

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becoming-steve-jobs-cover
Becoming Steve Jobs? More like Forgetting Walter Isaacson. Photo: Penguin Random House

You may have suspected that the new biography Becoming Steve Jobs had Apple’s official endorsement the moment it was revealed that Jony Ive, Tim Cook, Eddy Cue, Pixar’s John Lasseter and Jobs’ widow, Laurene Powell Jobs, offered their participation.

However, with just one day to go until the book’s release, the word is now officially out: This is Apple’s sanctioned version of the Steve Jobs story.

“After a long period of reflection following Steve’s death, we felt a sense of responsibility to say more about the Steve we knew,” Apple spokesman Steve Dowling said. “We decided to participate in [the] book because of [author Brent Schlender’s] long relationship with Steve, which gave him a unique perspective on Steve’s life. The book captures Steve better than anything else we’ve seen, and we are happy we decided to participate.”

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Tim Cook offered Steve Jobs his liver, and other revelations from new biography

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New biography Becoming Steve Jobs gets to the heart of Apple's mercurial co-founder. Photo: Ben Stanfield/Flickr CC

I can’t wait to read Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader. The upcoming biography, by veteran reporters Brent Schlender and Rick Tetzeli, promises to be the definitive telling of Steve Jobs’ life.

The writers scored interviews with major players including Tim Cook, Jony Ive, Eddy Cue, Pixar’s John Lasseter, Disney CEO Bob Iger and Jobs’ widow, Laurene Powell Jobs. The result is a book loaded with interesting anecdotes and insights about the former Apple CEO.

I haven’t yet read the whole thing (it comes out March 24), but while pre-ordering my copy on Amazon, I could initially access a significant portion of the biography through the site’s “Look Inside the Book” feature. (Amazon later blocked out far more of the book’s contents.)

From what I’ve seen, some of the stories are pretty sensational — providing new details into the close relationship between Jobs and Cook, revealing Jobs’ secret plan to buy Yahoo!, and much more.

Want a few of the highlights? Check them out below.

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It’s time to rewrite Apple history — with more Jony Ive

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Is this
It's time for Jony Ive to get the credit he deserves. Photo: Portfolio/Penguin

People are calling The New Yorker profile of Jony Ive the most important thing written about Apple in quite a while, and I’d have to concur.

Not only is it full of fascinating details, it puts Ive at the center of Apple, where he belongs. As the piece’s author, Ian Parker, writes: “More than ever, Ive is the company.”

This is something that’s been true for a couple decades, but still isn’t apparent to most people — even veteran Apple watchers. Such is the company’s secrecy, and the tendency of the public to equate everything Apple does with Steve Jobs, that the true story has yet to be told. Ive has not gotten the credit he deserves.

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Both David Fincher and Walter Isaacson love Steve Jobs script

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"You like me, they really like me!" Photo: Ben Stanfield/Flickr CC

Aaron Sorkin’s attempt to make Steve Jobs light up the big screen has been filled with disaster thanks to a rash of casting dropouts and production hold ups, but all the problems the movie’s facing can’t be blamed on Sorkin’s script.

Emails from Sony released by hackers this week reveal that pretty much anyone who’s read Sorkin’s Steve Jobs movie script has loved it. Steve Jobs biographer Walter Isaacson told Sony execs that he had a tear in his eye when finishing, and that the script is “totally awesome.”

Sorkin told Sony that shooting the film would be a breeze because the only locations they’d need are “two auditoriums, a restaurant and a garage.” Another email from Oscar-winning director David Fincher, who was originally signed on to direct Sorkin’s movie, gushes with positivity on the film that’s really more like a play.

Here’s what Fincher told Sony after reading the script in February:

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