The new Steve Jobs movie gets just about everything wrong, says the PR veteran who worked with the Apple CEO during the first Macintosh’s launch. From the situations to the dialogue, almost nothing’s accurate.
“How many things are not true in the movie?” laughed Silicon Valley PR vet Andrea “Andy” Cunningham during a phone interview with Cult of Mac. “Several hundred!”
But Cunningham said she loves the new Steve Jobs biopic anyway, because it captures the truth — a truthier truth.
The first official trailer for the Steve Jobs movie we’ve all been waiting for is finally here. The one-minute clip gives us an early look at Michael Fassbender as Apple’s co-founder and former CEO, along with co-stars Kate Winslet, Seth Rogen and Jeff Daniels.
You may have suspected that the new biography Becoming Steve Jobs had Apple’s official endorsement the moment it was revealed that Jony Ive, Tim Cook, Eddy Cue, Pixar’s John Lasseter and Jobs’ widow, Laurene Powell Jobs, offered their participation.
However, with just one day to go until the book’s release, the word is now officially out: This is Apple’s sanctioned version of the Steve Jobs story.
“After a long period of reflection following Steve’s death, we felt a sense of responsibility to say more about the Steve we knew,” Apple spokesman Steve Dowling said. “We decided to participate in [the] book because of [author Brent Schlender’s] long relationship with Steve, which gave him a unique perspective on Steve’s life. The book captures Steve better than anything else we’ve seen, and we are happy we decided to participate.”
I can’t wait to read Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader. The upcoming biography, by veteran reporters Brent Schlender and Rick Tetzeli, promises to be the definitive telling of Steve Jobs’ life.
The writers scored interviews with major players including Tim Cook, Jony Ive, Eddy Cue, Pixar’s John Lasseter, Disney CEO Bob Iger and Jobs’ widow, Laurene Powell Jobs. The result is a book loaded with interesting anecdotes and insights about the former Apple CEO.
I haven’t yet read the whole thing (it comes out March 24), but while pre-ordering my copy on Amazon, I could initially access a significant portion of the biography through the site’s “Look Inside the Book” feature. (Amazon later blocked out far more of the book’s contents.)
From what I’ve seen, some of the stories are pretty sensational — providing new details into the close relationship between Jobs and Cook, revealing Jobs’ secret plan to buy Yahoo!, and much more.
Want a few of the highlights? Check them out below.