How video upstarts can thrive in YouTube’s shadow

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Talkin' 'bout m-m-my generation.
Talkin' 'bout my g-g-generation. Photo: Jonas Bengtsson/Flickr CC

When I wanted to learn how to knit, I went to YouTube. Anytime I need to learn a guitar solo for a cover song my band is working on, I head to YouTube. I’m not alone in my use of the video portal, either. According to Nielsen, YouTube reaches more U.S. adults in the 18-34 age range than any cable network.

These types of everyday queries have made YouTube the No. 2 search engine in the world, second only to Google (which just happens to be the video site’s parent company). More than 1 billion unique users head to YouTube every month, and more than 6 billion hours of video — almost an hour of video for each person on the planet — get watched in the same time period.

If you’re a new site, trying to capture enough mind share and traffic to create a successful user-created video content business, how could you ever compete with such a giant?

Vimeo for Apple TV gets redesign with sleek navigation

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(Photo by Buster Hein/ Cult of Mac)
(Photo by Buster Hein/ Cult of Mac)

Vimeo launched a redesigned version of its Apple TV channel today that gives the popular video service a streamlined new interface.

Heavy Vimeo users should find it easier to get to their own collections and likes, while more causal users will benefit from a monthly “Staff Favorites” collection and additional content curation.

“We took our old menu, cut it down to the essentials, and put it at the top of the screen for easy access,” said Vimeo’s Brad Dougherty. “Discover awesome videos, keep up with your feed, tackle your Watch Later queue, and quickly get to your own videos, likes, and collections.”

Vimeo Update Improves Swipe Gestures And Search

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Vimeo for iOS 7

Popular video-sharing website Vimeo has added another update to its official iOS app.

Up front, the single most prominent update relates to the in-app search feature — something that was initially absent when Vimeo made the jump to iOS 7, then restored but hidden, and now made constantly visible within the app. Since search is of vital importance on video sharing sites, this improvement means that Vimeo users can breathe a sigh of relief.

Vimeo Acquires Video Editing App Cameo

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Screen_Shot_2014-03-19_at_10

Video sharing website Vimeo has acquired Cameo, a video-making app which launched last October.

Giving users the ability to create sophisticated video effects, including the ability to combine footage from multiple cameras, Cameo received plaudits from Apple, who named it in their “Best of 2013” awards.

Cult of Mac described the app as “Vine, but all grown up with muscles, a flashy wardrobe and a hip music collection.”

Vimeo Updates For iOS 7, Adds Offline Viewing, AirDrop Sharing, More

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Vimeo for iOS 7

Vimeo announced Wednesday that its video sharing app for iPhone, iPod touch, and iPad has now been updated for iOS 7. The new update lets you upload video directly from your iOS device camera, as well as offline instant playback of saved videos.

The app has been re-vamped to better match and work with iOS 7, as well, including a new video thumbnail feature, which shows live previews of video content in the smaller navigation thumbnails.

Better yet, you can now share any Vimeo videos on your device with other iOS 7 devices using AirDrop.