iPhone gets reincarnated in Apple’s new Earth Day ad

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L.I.A.M. works his magic in the new Apple ad.
L.I.A.M. works his magic in the new Apple ad.
Photo: Apple

Earth Day 2017 festivities ended over a month ago, but that’s not stopping Apple from busting out another one of the quirky cartoon videos it made for the holiday.

Apple published a new Earth Day video today that highlights the problems it faces in regards to recycling materials from old iPhones. The ad explains how iPhone parts get a second life after Apple’s robot Liam has stripped them all away.

Can Google Assistant beat Siri on iPhone? Let’s find out!

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Virtual Assistant
Which is better? Google Assistant or Siri... check out the battle in today's video.
Photo: Ste Smith/Cult of Mac

Google Assistant for iOS was released at Google’s latest I/O event. Having never tried it (being an Apple fanboy and all) I thought it was only fair to put the two virtual assistants head to head.

There’s still a lot Google needs to fix such as being able to open apps other than it’s own. But check out the head to head battle in my video below.

Apple drops first trailer for upcoming Bad Boy documentary

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Nas makes an appearance in Diddy's documentary.
Nas makes an appearance in Diddy's documentary.
Photo: Apple Music

The first trailer for Apple’s new documentary Can’t Stop Won’t Stop: A Bad Boy Story has finally landed, giving a glimpse into the film that chronicles the rise of Sean “Diddy” Combs and his record label, Bad Boy Entertainment.

Can’t Stop Won’t Stop explores the history of Bad Boy via a series of in-depth interviews with icons such as Nas, Mary J Blige, Puff Daddy, Lil Kim, Faith Evans and even Apple’s own Jimmy Iovine.

Check it out:

Apple’s self-driving car filmed cruising California highway

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lexus
The 2015 Lexus RX450h is Apple's vehicle of choice.
Photo: Lexus

The first video footage of Apple’s self-driving car has already surfaced on the internet, just over a month after the company first received permission to drive on public roads.

Apple’s self-driving car is actually a Lexus RX450h outfitted with sensors powered by Apple’s own autonomous driving software. Video of the car in action reveals Apple’s project is already highway-worthy as the company races to catch up to its competition.

Watch it cruise the road with ease:

Apple launches new ‘Switch to iPhone’ ads and website

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Android users can jump to iOS with ease.
Android users can jump to iOS with ease.
Photo: Apple

Apple is turning up the heat on Android with a fresh redesign of its website that teaches smartphone customers how to transition to iPhone.

The new site makes it super-easy for Android users to make the change to iOS by promoting one of Apple’s only Android apps: Move to iOS.

Apple’s patented pizza box gets a hands-on review

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A thin crust pizza from Caffé Mac.
A thin crust pizza from Caffé Mac.
Photo: The Outline

Apple’s patented pizza box set the tech press on fire earlier this week when Wired took a behind-the-scenes look at the nearly finished Apple Park campus.

Even though the story packed tons of interesting details about the campus — like how it originally looked like a penis until Steve Jobs’ son intervened — the custom-designed Apple pizza box stole everyone’s attention. The box has actually been on Apple campus for a long time, but was never seen by the public until now.

Beautiful iOS 11 concept shows big changes iPad needs

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They call it
They call it "The Shelf".
Photo: Federico Viticci

Apple hasn’t exactly given the iPad first priority when it comes to iOS updates, but that could change next month at WWDC where the company is expected to unveil iOS 11.

Most of the iOS 11 concepts we’ve seen have been all about the iPhone, but iPad power-user Federico Viticci and Sam Beckett created a beautiful concept that shows some big and simple changes that would transform the iPad from a fun tablet into a pro machine. Features like Finder, Drag and Drop between apps, multi-channel audio and more are on display in the fantastic mockup.

Apple, if you’re reading this, please steal these features:

How Bluetooth mic on AirPods is useful for iPhone videos

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Earphones
With the wire gone, a Bluetooth mic in its place may provide value on video shoots.
Photo: Ste Smith/Cult of Mac

Photographer, videographer and online instructor Cielo de la Paz uses the iPhone and other Apple products for a lot of her work. She never envisioned she’d find value in the new Apple AirPods.

But she recently discovered how the AirPods’ Bluetooth microphone, combined with the iOS app MoviePro, solves a big problem when she shoots some of her tutorials.

iPhone 7 Plus goes to the barber shop in new Apple ad

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Apple takes a little off the top in its new ad.
Apple takes a little off the top in its new ad.
Photo: Apple

Apple is continuing to push Portrait Mode in its newest ad for the iPhone 7 Plus that takes place in a barber shop of all place.

The new ad was shared on Apple’s YouTube channel today promoting the Portrait Mode feature that is powered by the dual-lens camera on the iPhone 7 Plus. Apple’s fun new ad shows how Portrait Mode makes the ordinary look extraordinary by advanced tech to blur the background, making subjects pop more than ever.

Enjoy the funky new video:

Apple drops more iPhone 7 photography tip videos

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Apple wants to help you shoot better photos.
Apple wants to help you shoot better photos.
Photo: Apple

Did you know that you can shoot video and take still photos on your iPhone at the same time?

If not, you definitely need to watch Apple’s latest series of iPhone 7 videos that offer tips on how to capture amazing photos with the camera that’s always with you. Apple posted four more videos today that go with the other photography tutorials that came out yesterday. Now you can learn more about selfies, better angles, golden hour and more.

Watch all four new videos: