Tim Cook promises iPhone features you’ve never dreamed of

Life at Apple is great for Tim Cook.
Everything at Apple is great. Promise...
Photo: Jim Merithew/Cult of Mac

Future iPhone are going to be so amazing, you probably haven’t even thought of the features Apple is going to add, Tim Cook claimed in a recent interview.

The Apple CEO made an appearance on CNBC’s Mad Money with Jim Cramer in an effort to abate the company’s bleeding stock price. Cook reassured investors that the rumors of Apple’s demise have been greatly exaggerated once again.

While lackluster iPhone sales last quarter have scared off analysts, Cook promised some incredible innovation in in the pipeline during the wide-ranging conversation that touched on everything from Apple Watch being dubbed a flop to Apple’s growing interest in India and much more.

Here are the highlights:

Apple’s touching Mother’s Day ad was shot on iPhone

Apple's new ad is all about moms.
Apple's new ad is all about moms.
Photo: Truman P/Youtube

Mother’s Day is less than a week away and to celebrate, Apple has published a new video ad that spotlights mothers across the globe.

The new ad was shot entirely on iPhone, only instead of hiring a high-profile filmmaker to shoot the touching commercial, Apple compiled a collection of photos and short videos of moms shot by amateur photographers and iPhone users.

Watch it below:

Oliver Stone amps up spy action in first Snowden trailer

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The first Snowden trailer reveals how he leaked the NSA's secrets.
The first Snowden trailer reveals how he leaked the NSA's secrets.
Photo: Open Road Films

Joseph Gordon-Levitt busts out his best nerd voice in the first trailer for Oliver Stone’s new film, Snowden.

The film is based on the true story of how Edward Snowden went from enlisting in army reserve, to exposing the illegal surveillance activities conducted by the NSA and thus becoming the most wanted man in the world.

Check it out:

Apple IIc gets a second life in this neat restoration video

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Making an Apple IIc look this good isn't easy.
Photo: The 8-bit Guy

Long before Jony Ive was making ridiculously thin aluminum MacBooks, the Apple IIc reigned supreme as Apple’s first portable computer.

Finding a working model of the 7.5-pound notebook is a tough task, considering it was introduced more than 30 years ago, but restoration expert The 8-Bit Guy came across one and put together a video on how to make the 1984 machine look brand new.

Siri meets its demise in Apple’s Earth Day ad

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Siri
Hush it down, Siri. Hush it down.
Photo: Jim Merithew/Cult of Mac

Apple is going hard on Earth Day. Company stores changed their Apple logos green. The App Store has a week-long green app promotion. And today the company has released not one, but two ads.

The second Earth Day video from Apple features Siri and Liam hanging out talking about kale smoothies until Apple’s digital assistant meets its demise.

Watch the new ad below: