In a bid to tempt unhappy customers away from Apple’s Final Cut Pro X, Adobe has slashed by the price of its Premiere Pro professional video editing software by 50%… but will its ploy be a success?
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Update: Final Cut X will be $299 and will be available in the App Store in June. Still unknown are the future of Final Cut Studio (Including Soundtrack, Motion, Compressor, Color, DVD Studio) or Express.
Apple is, at the very moment I’m writing this, taking the cloak off of Final Cut X live and to much applause in front of the Final Cut Pro User Group Network in Las Vegas. For several weeks there have been rumors and murmurings that Apple would today unveil the next iteration of its venerable Final Cut video editing software, we’re learning now those rumors were true.
Final Cut users know that the last major update the software had was about 10 years ago. Though many users love the program, it was getting so long in the tooth it was starting to look like a vampire.
Details of the new Final Cut X are still coming in since the unveiling isn’t over yet, but one attendee at the event is posting updates via twitter (thanks @fcpsupermeet). Here are some notables from his twitter stream:
- Crowd is unruly!
- Final Cut X is a full rebuild from scratch
- 64 bit – Crowd: “finally!” “thank you!”
- Cocoa, Core Animation, Open CL, Grand Central Dispatch support
- The Focus was on image quality
- Fully color managed
- Resolution independent playback/timeline all the way up to 4K
- Features people detection, single or in groups
- Non-destructive auto color balance
- Automatic audio cleanup (option to auto noise reduce audio, more)
- Features “smart collections”: a lot like the smart folders found in OS X
- Editing can start immediately during importing of AVCHD and other media, switches silently to local media as it ingests
- Uses every available cpu cycle to keep things rendered. Also highly scalable. Will even work on a Macbook
- No interruption for rendering. No transcoding, EVERYTHING native. (incl DSLR footage–assume this means AVC)
- Presentation received a standing ovation!