It isn’t too difficult to understand why the jury involved in the Apple versus Samsung case made the verdict it did last Friday, awarding Apple a landslide victory and more than $1 billion in damages. But what isn’t clear is how the jury came to its decision. Thanks to Jury Foreman Vel Hogan, we now have a fascinating insight into what it was like to be part of that panel.
In his first TV appearance since the billion dollar patent trial came to an end, Hogan reveals how he made up his own mind, how the jury decided on the damages Samsung must pay Apple, whether feelings and emotions influenced the jury’s decision, and more.
We’ve already seen Tim Cook’s memo to Apple employees following the company’s landmark victory over Samsung last Friday. As expected, Samsung’s isn’t quite as upbeat or as celebratory. Released today, the Korean company’s announcement insists that it tried to settle with Apple out of court, but that Apple “pressed on with a lawsuit.” It also notes that the verdict “starkly contrasts” those recently made by courts in a number of other countries.
Apple’s victory in its patent trial against Samsung is already a few hours old but the shock of the damage tally is still hard to shake off. The final figure of $1,049,393,540.00 is a staggering rebuke of Samsung’s design and manufacturing process and may force the company toward more original ideas.
The completed jury verdict form, released late Friday night and attached below, reveals the Korean company maybe never really had a chance to win the case.
Apple has won a massive damages sum of nearly $1.05 billion in the patent trial against Samsung and the reaction from the technology community has been vast and swift.
In an email immediately following the verdict, Forrester Research Principal Analyst Charles Golvin told us the main takeaway from the verdict is the focus on innovation. Companies will now be forced to create legitimately different products, or at least engineer some without extravagantly similar features:
The jury particularly vindicates Apple’s software patents and their decision has implications not just for Samsung, but also for Google, other Android device makers like LG, HTC, and Motorola, but also potentially for Microsoft who employs features such as pinch to zoom, bounce on scroll, etc. These competitors are now forced to go back to the drawing board and come up with substantively different designs — or seek settlement terms with Apple. Since many of these controls are now built into the expectations of customers in how they work their phones, those are substantive challenges.
Gartner analyst and VP of Mobile Research Van Baker agrees the redesign of products in the long term is an issue but that it won’t affect any products anytime soon.
This is a clear win for Apple but it will have little impact on the market in the near term as it is highly likely that there will be an appeal so we will have to repeat the process. If sustained it has the potential to force Samsung to redesign a number of products and it will apply significant pressure on all smartphone and tablet makers to avoid trying to emulate the Apple designs as they bring new products to market.
Earlier, the two principals in the case immediately followed the shocking judgement with their own statements.
Apple and Samsung have now made their closing arguments against each other in the ongoing patent trial that is now entering week three, but they’re no closer towards seeing eye to eye. Both companies are now pushing for their own version of the jury’s verdict worksheet, which will be used to determine the outcome of the trial.