Android’s share of the worldwide smartphone market may be sizably bigger than that of its rivals, but when it comes to mobile advertising, iOS remains king. According to the latest data from mobile ad firm Velti, Apple’s share grew from 59% to 64% between May 2012 and May 2013.
When Hurricane Sandy left millions of people across the East Coast of the United States without electricity, portable, battery-powered devices like smartphones and tablets were all they had to rely on. Not only did they provide a means of entertainment, but they also allowed those affected by the storm to follow the latest news and weather information.
With that being the case, Sandy had some interesting effects on app statistics. Compared with the preceding week in New York City, use of navigation apps more than doubled, while those in the finance category saw a 74% boost. Photography and news apps also became more popular, while, surprisingly, weather apps remained closed.
Mobile marketing and advertising firm Velti recently released its April Data report, which includes several interesting and surprising details including AT&T’s lead as U.S. iPhone provider. The most surprising piece of information in the report, however, is that adoption rates for the new iPad appear to have peaked and slowed.