Ahead Of Big Upgrade, Apple TV Stops Being A ‘Hobby’ For Apple

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For years, Apple has been saying its set-top box, the Apple TV, was a mere “hobby,” and Apple.com reflected that distinction, listing the Apple TV as an accessory instead of a product worthy of its own Apple Store section.

Well, no longer. Today, Apple upgraded the Apple TV to the status of full product line on Apple.com alongside the Mac, iPod, iPhone and iPad. There’s now a dedicated Apple TV section, as well as a section for Apple TV accessories, Community Q&A and more.

It’s hard to think this timing is a coincidence, given the fact that a new Apple TV update with a focus on gaming is expected soon. Apple’s about to double down on the living room, methinks, and this is just the first sign.

Apple: We Know It’s Easy To Steal Our New Mac Apps, But We Hope You Won’t

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iWork

While Apple’s iLife and iWork software suites are considerably cheaper than competing products from rival companies, there’s still a bunch of people who would rather download them illegally than have to fork out the $20 fee for each app. And believe it or not, those who do will get a free upgrade to the latest versions direct from Apple.

When the Cupertino company pushed out its latest OS X apps following the iPad event earlier this week, anyone who had already installed the apps on their Mac was entitled to the latest version for free — even if the were using trial software, or they had downloaded the apps illegally.

Apple knows this, and it says it wasn’t just a bug. It also accepts that it’s easy to pirate its software — but it would rather trust you not to than implement some cumbersome anti-piracy feature.