Jawbone has today launched a new platform for iOS that allows third-party apps to work with your Up wristband. The API is called the Up Platform, and provides access to all of your fitness data, including steps, calories, and distance traveled.
The Up Platform has already been integrated into ten iOS apps, including IFTTT, LoseIt, Maxwell Health, MapMyFitness, MyFitnessPal, Notch, RunKeeper, Sleepio, Wello, and Withings.
It’s taken well over a year, but the Jawbone UP finally has an official companion app in Google Play. The device has only been compatible with iOS devices since it launched in November 2011, but now you can track your sleep and physical activity on Android-powered smartphones, too.
Furthermore, starting today, UP will be available in Apple stores across Europe.
The area where the fitness tech companies congregate at CES seems to get larger and louder every year — and based on the preview emails or stuff we’ve chatted about on the phone, fitness at CES 2012 looks like it’ll be bigger than ever.