How badly will fallout from Apple’s decision to remove its products from the EPEAT registry affect it?
Just days after word broke that Apple had decided to withdraw its products from the EPEAT registry, San Francisco announced that the city would will stop procurement of Apple’s Mac desktops and notebooks. The move may be the first of many such announcements as many local, state, and federal agencies mandate purchases of only computers that meet the EPEAT criteria.
Apple’s decision to remove 39 of its products from the registry is puzzling to many considering that Apple is very vocal and transparent about the environmental friendliness of its products and processes. Apple was also one of the companies that helped create the EPEAT standards in 2006.
Apple's e-textbooks and iPad in education initiative leaves colleges largely out of the picture - for good reasons
Apple’s e-textbook initiative, which the company launched in January along with iBooks Author and a revamped iTunes U service is aimed at K-12 schools rather than higher education. Higher education has a different set of needs when it comes to textbooks, study, and reference materials. There are also big differences in device/platform selection between K-12 and the college market.
In fact, these differences are probably a big part of why Apple decided to focus the majority of its e-textbook (and, by extension its iPad in education) effort on the K-12 market. It’s a market that yields Apple more growth opportunities now and down the road.
Apple’s announcement of Mountain Lion breaks with the past in a few ways including by announcing with out a major Apple event. One of the other changes is the news the Apple is moving OS X to a yearly release cycle like iOS. That may be a great way to introduce new features for consumers, but it’s likely to create problems for organizations that have a large number of Macs.
Schools and colleges are still among the organizations that have large Mac populations and have always been a key market for Apple. A yearly release schedule stands to impact them more than any other type of organization and that impact isn’t likely to be a positive one.
One of Apple’s education profile stories has caught some heat for highlighting how Mac products are teaching a new generation of journalists the trade.
Some question whether those would-be Woodward and Bernsteins at the Missouri School of Journalism should be pledging allegiance to Apple, one of the world’s most powerful companies.
