T-Mobile is planning a big announcement at CES in Las Vegas later on today, but thanks to a leaked ad that’s been making its way around the web this morning, we already know what it has up its sleeve. As part of its Un-carrier 4.0 scheme, T-Mobile will pay your whole family’s early termination fees if they switch carriers and trade in their old smartphone.
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If you’ve ever traveled internationally and been unlucky or unknowing enough to keep on using your smartphone’s data as if you were still in the fatherland, you’ll know that watching a single YouTube video on a foreign network can result in a few hunded dollars being added to your bill.
International roaming charges are so insane that the European Commission is actually planning to abolish them altogether. But looks like T-Mobile beat them to the punch: the uncarrier is now promising free global data in over 100 different countries, no extra charge.
The Uncarrier has decided to bump up the down payment price of the iPhone 5 from $99 to $149 without ever really telling anyone that the $99 price was just a promotion.
Mother’s Day is in just a few days, and if your way of saying “I love you” is gadgetry, then T-Mobile thinks they have the perfect gift for you by heavily promoting its deal to get an iPhone for $0 down.
The deal has been running since April 12th, when the carrier rebranded itself as “The Uncarrier”. T-Mobile will ramp up the promotion by displaying prominent ads Mother’s Day iPhone 5 ads in the top 20 markets, along with 3 National ads in USA Today, Wall Street Journal, and New York Times.
T-Mobile finally started selling the iPhone back in April, and it has already been a successful move. In its financial report for the first quarter of 2013, which was published this week, the carrier reveals that it sold half a million iPhones in less than a month.
Only T-Mobile lets your iPhone 5 be as great as an iPhone 5. That’s according to the carrier’s new commercial, which has begun airing today to celebrate the launch of the iPhone on T-Mobile. It’s taken almost six years, but Apple’s popular smartphone is finally available on America’s fourth largest carrier. Watch the new ad below.
As the last major carrier in the U.S. to sell the iPhone, T-Mobile has a lot of catching up to do if it wants to become competitive with AT&T, Verizon, and even Sprint. With the iPhone 5 set to launch on T-Mobile tomorrow, the carrier is preparing a massive media blitz to try and win new customers.
Along with its “uncarrier” plans and the $100 iPhone 5 price point, T-Mobile has been busy training its employees on the benefits of switching to T-Mobile from a cost perspective, and right now it looks like T-Mobile is the cheapest carrier to roll with on your iPhone.
T-Mobile USA has announced a new iPhone trade-in program ahead of the carrier’s official iPhone launch on Friday. Customers who trade in their old iPhone 4 or 4S will see the $99 down payment for a 16GB iPhone 5 dropped to $0, plus they’ll receive up to $120 additional credit.
T-Mobile CEO John Legere kicked off the company’s press event in New York City today with an aggressive yet entertaining onslaught against rival carriers. He called for the likes of AT&T, Verizon, and Sprint to “stop the bullshit” with traditional subsidy models, which T-Mobile has now abandoned in favor of its new “Uncarrier” plans.
It’s only taken just under six years, but T-Mobile has finally reached a deal with Apple to sell the iPhone. The iPhone 5 will be one of the first devices available on T-Mobile’s new LTE network, launched today, and it’ll be available to purchase for a $99 up-front fee starting April 12.