LAS VEGAS, CES 2012 – If imitation is the sincerest form of flattery, Apple must be feeling very flattered. Also ripped off.
Many of the new Ultrabooks here on display at the Consumer Electronics Show are so similar to the MacBook Air, they can only be described as knockoffs.
Not only do the they rip off the basic design premise — lightweight, portable laptops with long battery life — they copy the same wedge aluminum casing, wedge shape, chiclet keyboard, large, button-less trackpad, and the selection and placement of ports.
See for yourself. Here are just a few of the MacBook Air knockoffs on display at Intel’s massive booth.
LAS VEGAS, NEVADA – Although most of Intel’s ultrabook presser was a wash for Mac fans, the chipmaker did drop one extraordinarily interesting slide, showing exactly how Apple could make its next MacBook Air redesign almost 66% thinner. Holy crap. Here’s how Apple would do it.
LAS VEGAS, NEVADA – Hundreds of tech journalists are huddled in the Galileo Showroom at the Venetian Casino this morning to hear the latest from Intel, and surprise surprise, Intel wants to talk about ultrabooks… the ultra-slim laptop form factor that the whole PC making industry is hoping will save them from being eaten at both ends by the iPad and MacBook Air.
Unfortunately, after all is said and done, most of what Intel had to offer to PC makers were a grab bag of gimmicks.
LAS VEGAS, NEVADA — Intel talked a lot at their press conference today about ways PC makers could take the ultabook form factor and distinguish it from the juggernaut that is the MacBook Air, but perhaps the most interesting concept of just what a MacBook Air-killing ultrabook would look like was the Nikiski, a hybrid ultrabook that looks like it just leaped straight from a sci-fi concept design.
The behemoth Consumer Electronics Show is upon us. By tomorrow, press-only showcases will already begin revealing this coming year’s tech magic (the show floor opens for everyone else on Tuesday).
We’ve been drawing aside the curtain as much as we were able in the form of previews throughout this past week. For those who missed them — and for the rest who want a quick recap as we plunge into the show — here’re the big highlights going in.
For years we’ve heard a lot of hype about SSDs and how they’re going to change computing, but their progress has been slow, and the masses have been getting impatient. Well CES 2012 will be the start of SSDs officially entering into mainstream use thanks to Apple Inc. The best purchase I made in 2011 was when I replaced my MacBook Pro with the new 11’ MacBook Air. Not only is the MacBook Air lighter than any laptop I’ve owned, it’s also powerful enough to do some really awesome things I’d never thought possible on a miniature computer (like playing graphic intensive games like Star Wars the Old Republic). Most of these technological marvels are all thanks to Apple’s inclusion on SSDs in the MacBook Air lineup. Of course, Apple didn’t invent the SSD, nor were they the first company to use them, but they’re responsible for bringing SSDs to the masses at an affordable price.
In late 2010, after years of abstaining from entering the netbook market, Apple finally succeeded in transforming the MacBook Air from a disappointing promise of laptops to come into a machine that revolutionized ultraportables the same way the iPhone revolutionized smartphones and the iPad revolutionzed tablets. Not only was the MacBook Air as thin as a samurai sword and about as small as a 12-inch netbook, it had the performance of a beefier laptop thanks to the inclusion of a proper CPU, dedicated GPU and ubiquitous flash storage… all at a sub-$1000 price point.
Overnight, the MacBook Air finished what the iPad had started and almost completely killed off netbook demand once and for all. Now all of the gadget makers who had previously been counting on netbook sales to boost their bottom lines are trying to catch up with Apple. But as usual, they’re about a year late.
What does this mean for CES 2012? Expect to see ultrabooks, ultrabooks and more ultrabooks.
The biggest tech trade show in the U.S. is just a week away. And while Apple doesn’t officially take part in the Consumer Electronics Show (CES), its influence will be everywhere.
Take Ultrabooks, for example — the PC industry’s answer to the hyper-successful MacBook Air. Attempting to catch up, Apple’s rivals will be showcasing 30 to 50 new models at CES.
There’s also the iLounge pavilion, a section devoted to Apple-related products, which has grown huge this year. The iLounge has balooned from 4,000 square feet in 2008 to 85,000. We think there’ll be plenty to report on, so we’re blowing out CES 2012 in a big way. We’re sending six reporters to Las Vegas, bringing you all the news here on Cult of Mac.com and our sister blog, Cult of Android.com.
We expect a ton of new peripherals, apps and add-ons. There’s plenty more going on, from new smart TVs to smartphone-friendly cars. Here’s what to expect from the show:
Photo by Greg Lilly Photos - http://flic.kr/p/a6881v
Acer is prognosticating again – hide the babies and keep your tin-foil hats firmly in place. The netbook maker’s chairman now expects Apple’s Mac sales will run out of steam by 2014, deflated by Intel’s ultrabook. This after diagnosing overwhelming tablet demand as a “fever” and the iPad slipping in popularity. Kreskin need not be worried — and neither should Apple.