While Apple Tops Global PC Sales, Microsoft Will Need To Subsidize Windows 8 Devices

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Microsoft will need to spend some serious cash if it wants to make Windows 8 and RT true iPad competitors.
Microsoft will need to spend some serious cash if it wants to make Windows 8 and RT true iPad competitors.

Apple continues to top PC sales thanks to the iPad. Meanwhile, according to research firm Canalys, Microsoft  will likely need to heavily subsidize the price of touch-first PCs and tablets if it wants Windows 8 to be anything like a success.

Echoing Tim Cook’s about Microsoft’s Windows 8 strategy being like converging a toaster and a refrigerator, the research firm notes that Microsoft’s approach could jeopardize the Windows 8 launch. Canalys notes that the big issue is that most Windows 8 features are designed for touchscreen use. That means that existing PC owners won’t get the full value or experience that Windows 8 offers unless they upgrade their hardware to a tablet, touchscreen notebook, or a hybrid device that functions as both.

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Apple Wins MacBook Air Patent That Could Keep Ultrabooks Off The Shelves

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The MacBook Air quickly snatched away the title of world's thinnest notebook. Tapering down to an astonishing 0.16

The MacBook Air quickly snatched away the title of world's thinnest notebook. Tapering down to an astonishing 0.16" in its first version, the MacBook Air remains one of the most beautiful devices Apple has ever created. Unlike most ultraportable laptops, it came with a full-sized keyboard, too.

Photo: Apple


The wedge design of the MacBook Air has been patented by Apple, meaning that the Cupertino company now owns the rights to “the distinctive wedge or teardrop profile” of the sexy notebook. Apple’s D296 patent means that the MacBook Air has solidified the tapered, wedge-like design for its class of computer.

Instead of focusing on concrete details, the new patent covers the general aesthetic of the MacBook Air’s design. Over the past year or so, dozens of laptops, dubbed “Ultrabooks,” have been copying the metallic look and feel of the Air. Could this new patent mean that Apple is setting its legal sights on Ultrabook competitors?

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The iPad Has Killed The Netbook

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Netbooks are still shipping, but the market has spoken
Netbooks are still shipping, but the market has spoken

While we can debate how much the iPad cannibalizes Apple’s MacBook sales, there’s no doubt that the device is continuing to kill of the entire netbook industry. While iPad sales are literally selling as fast as Apple can make them, netbook sales continue to plummet – with the first quarter of this year representing a sixth consecutive quarter in which shipments of the small, inexpensive, and often low quality PC notebooks have declined sharply.

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Apple Planning To Kill Intel’s Ultrabook Adoption Push With $799 MacBook Air [Rumor]

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Sources claim you'll be able to pick up a MacBook Air for just $799 by Christmas.
Sources claim you'll be able to pick up a MacBook Air for just $799 by Christmas.

Sources in Apple’s Taiwanese supply chain claim that the Cupertino company is gearing up to launch a cheaper $799 MacBook Air later this year that will decrease the price gap between the next-generation of Windows-powered ultrabooks. Although specifications are not mentioned in the report, sources say the notebook will make its debut during the third quarter.

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Intel Brings Ivy Bridge Processor Announcement Forward To April 23 [Rumor]

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Intel's new Ivy Bridge processors are expected to feature in Apple's next MacBook Pro.
Intel's new Ivy Bridge processors are expected to feature in Apple's next MacBook Pro.

Intel has reportedly shifted the announcement of its next-generation Ivy Bridge processor from April 29 to April 23 as PC makers gear up to release their second-generation of ultrabooks in May. But you could see it powering Mac OS X before then, with the new chip expected to replace its predecessor, the Sandy Bridge processor, in Apple’s next MacBook Pro and iMac.

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Ultrabooks Suck, Customers Only Want The MacBook Air

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When we were at CES this year, Intel and other PC makers were absolutely insane about ultrabooks, the new ultra-slim, ultra-portable form factor that they thought was going to save them from Apple’s one-two punch of the iPad and MacBook Air.

We were skeptical ultrabooks could make a dent against the Air, and looks like we were right: JPMorgan analyst Mike Moskowitz has just sent out a new note to clients, downplaying the impact of ultrabooks on the MacBook Air’s success. Ultrabooks, he says, are a dud.

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Why Apple Wants Microsoft To Dominate The Enterprise

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Some arguments about Apple never seem die despite the fact that reality has moved on. Arguments like the Mac not being compatible with Windows file sharing or disk formats and that all Apple products being inherently more expensive than any competitors. This morning, Computerworld’s Preston Gralla pulled several of these outdated arguments together to support his opinion that Apple would never unseat Microsoft in the enterprise.

Virtually every argument in this piece is easy to debunk with facts. What’s more important than responding to these outdated myths, however, is realizing that Apple doesn’t want to unseat Microsoft from its current place in the enterprise. Microsoft is actually doing a lot of enterprise heavy lifting for Apple.

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Thunderbolt Finally Coming To Ultrabooks As MacBook Air Prepares For USB 3.0

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Apple first announced its incredible new Thunderbolt interface technology way back in February of 2011. Combining PCI Express and DisplayPort technology into a serial data interface, Thunderbolt allows for up to 20Gbit/s transfer rates, as well as the ability to daisy chain multiple devices, all in a tiny form factor that can fit even in the MacBook Air’s slim housing.

As usual, with Thunderbolt, Apple was at least a year ahead of the rest of the industry… and that’s not hyperbole. Only now are Acer, Asus and Lenovo getting ready to put Thunderbolt in their ultrabook offerings.

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