The smash-hit Apple TV+ comedy Ted Lasso is set in greater London. It’s about the unlikely coach of a fictional team in England’s (and the world’s) top soccer league, which is England’s (and the world’s) favorite sport. So why don’t Brits actually watch the show?
No, it’s not some disconnect between American and British humor. The real reason has more to do with adoption of the streaming service itself. And some people blame Apple TV+ for that.