On Thursday, Jefferies analyst James Kisner revealed that the much-anticipated Apple television, the product we’ve been talking about for well over a year, is almost ready to make its big debut. In fact, Kisner said its launch was “imminent.”
According to sources for AllThingsD, however, it’s not quite as close as Kisner would have you believe. While Apple has indeed held talks with a number of large cable companies, it seems it hasn’t yet spoken to TV programmers. With that in mind, it seems the Apple television is some way off just yet.
Along with the announcement of the iPad mini today, Apple debuted a brand-new commercial for the device that’ll likely be airing on TV soon. In traditional Apple style, this ad features both the full size iPad and its mini counterpart set against an all-white backdrop.
Apple has been really stepping up their advertising game lately, first with the excellent iPod ad last month, the funny iPhone 5 spots, and now this new iPad commercial. Check it out after the break.
When Apple holds a press event to announce its latest gadget, the vast majority of us are frantically refreshing our favorite websites in an effort to keep up with the news as it’s breaking. It’s not often we get to watch the event live.
But sometimes, Apple treats us to a live video feed. And it’s doing that today for the much-anticipated iPad mini event.
With the 30-pin dock connector on the brink of extinction, you’re probably wandering how you’re going to hook your iOS devices up to your TV without the help of an Apple TV. Your old HDMI and VGA adapters won’t work, and Apple didn’t announce any new ones at its iPhone 5 event. So does that mean AirPlay is the only option?
Thankfully, it does not. Apple has confirmed that Lightning-compatible HDMI and VGA adapters will be arriving for your new iOS devices “in the coming months.”
Until Apple can get the cable companies to play ball, its TV set will remain a rumor.
While we’re almost certain Apple is working on its own television set, when it will launch is a complete mystery. Initially it seemed the set could make its debut before the end of 2012, and then reports pushed the release date back until 2013. Now according to a new analyst report, it’s unlikely won’t be adding an Apple HDTV to your credit card bill any time soon.
Why? Apple’s senior vice president of internet software and services Eddy Cue has reportedly indicated to analysts that there’s still a lot of work to be done with content providers.
Even with the iPad eating away at the time we spend in front of the bigger screens — in my case, the iPad is my screen of choice when watching Netflixed TV shows — cable subscriptions still have a ton of appeal. Want to watch the Olympics live on your iPad via the official NBC app? You’ll need a cable subscription; and then there are all the recent great cable shows: Walking Dead, Breaking Bad, etc.
But you’ll need a guide to sort through the mire, and that’s where the i.TV app and your trusty iPad or iPhone comes in.
Could you tell the difference if the displays were turned off?
It seems that making your latest product look exactly like the market leader isn’t always the fastest route to success. As Samsung found when it aired its first commercial for the Galaxy Tab 10.1, the device is so similar to the iPad that half of TV viewers thought it was an Apple product. Only 16% realized it was made by Samsung.
Apple has just uploaded a new a new iPad commercial to their YouTube channel, following in the same manner as the previous iPad ad, talking about all the various capabilities of the 3rd generation iPad.
The new ad, entitled “All On iPad”, shows people tweeting, having a FaceTime chat, browsing the web, painting, reading, and more.
The ad runs as follows:
Read it. Tweet it. Be surprised. Be productive. Make a sale. Make some lunch. Make it movie night. Play a game, or an old favorite. Do it all more beautifully, with the retina display, on iPad.
Clearly, Apple is continuing to stress the importance of the Retina display, as this is the third commercial Apple has aired about the new iPad, highlighting the Retina display in each one.
Apple’s iPad ads have been traditionally different than its iPhone ads, which have recently featured celebrities, as well as its recent Mac ads, which have been met with much criticism. Clearly, Apple is continuing to broaden its advertising strategy in a number of ways, experimenting with ads targeted towards a wide variety of consumers.
All in all, the 30 second spot is very similar to its predecessor, using the same music and voice.
The ChargeCard is an iPhone charging that’s designed to live in your wallet, purse, or pocket. Shaped like a credit card and measuring just 2.54mm thick, this is the thinnest iPhone charging cable you can buy, and you can pull it out whenever you find a free USB port to charge your device. What’s more, you can finally say goodbye to carrying messy cables.
Apple TV will now send audio wirelessly to your speakers.
If you want to watch a movie on your Apple TV, but you want the sound to play through a stereo or home theater system, rather than through your TV, the only way to do that right now is to install a bunch of messy cables that connect one device to the other — and they need to be relatively close together.
In iOS 6 beta 3, however, you can send audio from the Apple TV to an AirPlay-enabled speaker system at the other end of the room wirelessly.