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Kinda Serious, Hardcore Or Crazy Fitness Maniac: Wahoo’s Trio Of New TICKR Bluetooth Heart-Rate Straps [CES 2014]

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The little dots on the sensor’s face are lights that tell you whether the sensor is connected, or if the battery is low. Photo: Eli Milchman

Cult _of_Mac_CES_2014_80x80 LAS VEGAS — Rather than come out with a more casual-oriented wearable fitness tracker like everyone (and we mean everyone) else, Wahoo stuck to its athletic roots and took the more serious route of improving the heart-rate monitor strap and accompanying training software the company introduced a few years ago.

In fact, Wahoo has created three new versions of its Bluetooth HR strap. The company even tried to restructure the way athletes think about training with the new “burn or burst” approach for the Wahoo iOS app.

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