Nine Inch Nails frontman and Apple employee, Trent Reznor. Photo: Acid Polly/Flickr
Nine Inch Nails frontman Trent Reznor became an Apple employee this year when Beats was scooped up for $3 billion, but in an interview with Billboard, the former Beats chief creative officer reveals that his position at Apple isn’t just for show, he’s actually working on a secret new music project.
Reznor says that Apple is tapping into his creative energy to help create a new music delivery service, and even though he just wrapped up a huge tour and cemented another Oscar nod with his Gone Girl score, Reznor thinks the new service will have a huge enough impact on the music world that’s it’s well worth the effort.
Like an enthusiastic groupie, Apple is picking up musicians left and right these days. The latest report, confirmed by a spokesperson for Beats, says the Nine Inch Nails frontman Trent Reznor will not be leaving Beats following the Apple acquisition.
Reznor was hired by Jimmy Iovine back in January 2013, joining the company as its Chief Creative Officer, and charged with helping build up its streaming music services. At the time of the hire, Iovine said that Reznor would “bring an emotional connection back to the act of music discovery.”
Trent Reznor might have a head like a hole, but not a heart like one. During a recent show in Las Vegas, the Nine Inch Nails frontman pulled out his iPhone 5s mid-concert to FaceTime a dying fan and friend on stage.