Apple celebrates NASA’s Juno mission with hypnotic space video

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Music and space have a lot more in common than you'd think.
Music and space have a lot more in common than you'd think.
Photo: Apple

NASA’s Juno mission is set to arrive at Jupiter on July 4th, so to celebrate the space agency did the most sensible thing it could think of: team up with Apple and Weezer to make awesome videos about space and music.

While Weezer created the patriotic rock anthem “I Love the USA” to mark the occasion, Apple created a hypnotic short film called “Visions of Harmony” that explores the link between space travel and music. The soundtrack for the hypnotic film was created by Nine Inch Nails frontman and Apple VP Trent Reznor and collaborator Atticus Ross.

Watch it below:

Apple’s ‘sexy’ plan for Apple Music is all about cash, creativity

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apple music app
Fixing the Apple Music UI is just the tip of the iceberg when it comes to Cupertino's efforts to win the streaming war.
Photo: Ste Smith/Cult of Mac

Cold hard cash, and a surprising amount of creative input from top Apple executives, are key to Cupertino’s plan for making Apple Music a hit, according to a new behind-the-scenes report about the streaming service.

Trent Reznor shreds YouTube and Spotify for ripping off artists

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iOS 10 gives Apple Music a makeover.
iOS 10 gives Apple Music a makeover.
Photo: Apple

Apple Music will receive a much-needed makeover as one of the big new features in iOS 10, but according to Apple’s music guru Jimmy Iovine, it’s going to take some time before the streaming service reaches its full potential.

The Beats co-founder sat down for a post-WWDC interview with Apple execs Eddy Cue and Robert Kondrk to talk about the progress of Apple Music. Nine Inch Nails frontman and Apple employee, Trent Reznor, was also in the interview and took some shots at rivals, saying any free-tiered service is not fair to artists.

Apple’s iPhone 6s event will blow up the Internet

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The nondescript exterior of the Bill Graham Civic Auditorium doesn't give an inkling what Apple's up to inside.
The nondescript exterior of the Bill Graham Civic Auditorium doesn't give an inkling what Apple's up to inside.
Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — Just how big is Apple’s next product reveal going to be? All signs point to it being a massive blowout of an event — far bigger than the standard iPhone “s” upgrade the world is expecting.

Apple Music puts a human face on the mess that music’s become

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Jimmy Iovine talks up Apple Music at WWDC 2015.
Jimmy Iovine talks up Apple Music at WWDC 2015.
Photo: Apple

Apple’s big idea for transforming the way we experience music is bringing a personal touch — and a simple, unified platform — to the tangled technological mess that music’s become in 2015. Apple Music is classic Apple: putting a human face on technology that threatens to overwhelm us.

Tim Cook brought out high-profile artists, and Apple’s team of industry insiders, to show off what he called “the next chapter in music” today at the Worldwide Developers Conference in San Francisco.

“I know your are going to love it,” Cook said, introducing Apple Music. “It will change the way that you experience music forever.”

Here’s what Apple Music will bring to your ears.

What’s inside Apple’s mystery tent?

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Apple's tiny white tent nestles between buildings at San Francisco's Yerba Buena Center for the Arts. Photo: Jim Merithew/ Cult of Mac
Apple's tiny white tent nestles between buildings at San Francisco's Yerba Buena Center for the Arts. Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — Another Apple event, another mysterious building sprouting up seemingly overnight. They pop up to shield Apple’s prep work from prying eyes, but they also fuel the imaginations of anybody who’s interested in Cupertino’s next move.

The latest such structure — this time with solid white walls and a tented, tarp-like roof — isn’t nearly as elaborate as the gigantic building erected before last fall’s Apple Watch event, but the mysteries concealed could be gigantic.

The big reveal comes at the Yerba Buena Center for the Arts next Monday, when we will almost assuredly learn more about the Apple Watch (among other things). Until then, all we can do is wait and wonder: What could be hidden inside Apple’s mystery tent?

Trent Reznor is working on top secret music project for Apple

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Nine Inch Nails frontman and Apple employee, Trent Reznor. Photo: Acid Polly/Flickr
Nine Inch Nails frontman and Apple employee, Trent Reznor. Photo: Acid Polly/Flickr

Nine Inch Nails frontman Trent Reznor became an Apple employee this year when Beats was scooped up for $3 billion, but in an interview with Billboard, the former Beats chief creative officer reveals that his position at Apple isn’t just for show, he’s actually working on a secret new music project.

Reznor says that Apple is tapping into his creative energy to help create a new music delivery service, and even though he just wrapped up a huge tour and cemented another Oscar nod with his Gone Girl score, Reznor thinks the new service will have a huge enough impact on the music world that’s it’s well worth the effort.

Apple nails down Trent Reznor as part of Beats deal

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104114-trent_reznor

Like an enthusiastic groupie, Apple is picking up musicians left and right these days. The latest report, confirmed by a spokesperson for Beats, says the Nine Inch Nails frontman Trent Reznor will not be leaving Beats following the Apple acquisition.

Reznor was hired by Jimmy Iovine back in January 2013, joining the company as its Chief Creative Officer, and charged with helping build up its streaming music services. At the time of the hire, Iovine said that Reznor would “bring an emotional connection back to the act of music discovery.”