Apple Watch’s new ads focus on travel and fitness

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Apple Watch is for setting goals and sticking with them.
Apple Watch is for setting goals and sticking with them.
Photo: Apple

Apple continued its marketing blitz for the Apple Watch today with four new TV ads that highlight how useful the new wearable is for fitness freaks as well as travel junkies.

Two of the clever new ads titled ‘Beijing’ and ‘Berlin’ show two sets of friends using Apple Watch and its many apps to explore the city, talk to locals in a different language, and communicate on the fly. The other two ads feature number fitness and goal setting apps, as well as how the watch brings people closer together.

You can watch all four ads below:

This World Charging Station is a jetsetter’s dream (and it’s on sale) [Deals]

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We’ve all been through those wretched travel-charging woes. When traveling abroad, you:

A: Pay overweight baggage fees thanks to your collection of travel adapters, chargers, and cords.

B: Spend the first hour of your trip on the floor by an outlet, trying to figure out which plug goes where.

C: First A, then B.

D: Pack a lightweight charger that charges multiple devices simultaneously almost anywhere in the world.

If you picked D, congratulations—you already own the Twist Plus World Charging Station and you’re probably really smart and good-looking. If you picked A, B, or C, good news—your charging hassles can be over for good for just $34.99 at Cult of Mac Deals.

Get your vacation on with the best of Apple Maps Flyover

View some of the most beautiful cities and landmarks in the world with Flyover.
View some of the most beautiful cities and landmarks in the world with Flyover.
Photo: Apple

The worst part about vacationing is coming back home and getting hit in the face with cold, hard reality. Excessive food consumption, relaxing atmospheres and sugary alcoholic beverages are out of your life and work is back in. But what if you take the travel part (not to mention the cost) completely out of equation? You get Flyover in Apple Maps.

Why vacation in this costly, unforgiving world when you can live vicariously through your iPhone, iPad or Mac?

Flyover, the immersive 3-D view in Apple Maps, now supports hundreds of cities around the world and Apple adds more all the time. In fact, seven more were added to the list just today so we thought it would be fun to take a look at the hottest vacationing spots of 2015, without even leaving the couch.

Get your summer vacay on at these hot Flyover spots:

This app will tell you if you’re going to die in a plane crash

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Screenshot: Cult of Mac
Screenshot: Cult of Mac

Sometimes it seems like there have been a lot of plane crashes lately. Between Malaysia Airlines Flight 370, Malaysia Airlines Flight 17/a>, and Transasia Airways Flight 235, it sometimes feels like there’s never been a worse time to fly.

Of course, that’s not true at all. There’s statistically almost zero chance at all of you dying in a plane crash, no matter how often you fly. And now there’s an app, specifically dedicated to assuaging your fears of dying in an aircraft.

3 super-easy ways to convert currency with your Mac

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Your Mac's calculator has some tricks up its sleeve. Photo: Rob LeFebvre
Your Mac's calculator has some tricks up its sleeve. Photo: Rob LeFebvre

As the world gets smaller and smaller thanks to the global marketplace called the internet, you may sometimes need to know exactly how much your dollar will get you in the wider world. Is that £15 widget really worth it? You’ll only know if you convert it to some form of currency that you understand better.

Your Mac has at least three ways to do this sort of calculation: with a Dashboard widget, the built-in Calculator app, and even with Spotlight. Here’s how to convert currencies into something that makes more sense, right from your handy Mac computer.