All items tagged with "trademark"

Apple Watch gets trademarked in Europe

Picture: Apple

Picture: Apple

While the rest of us were celebrating the unveiling of Apple’s much-anticipated smart watch on Tuesday, Apple’s European legal team was busy rushing to file six trademark applications for the name “Apple Watch.”

Of these applications, four featured the Apple logo in front of the word “Watch,” while the other two referred to the two words “Apple Watch.”

Apple’s legal firm filed the trademarks under a total of 11 International Classes for protection and clarification, covering areas including financial transactions, fitness and wellness sensors, and more.

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Apple Uses Shell Company To Trademark The Term ‘iWatch’

(Credit: Todd Hamilton)

(Credit: Todd Hamilton)

Another piece of the “when will Apple release the iWatch” puzzle may have fallen in to place, with the news that Apple is actively pursuing the iWatch trademark in dozens of countries around the globe.

Of course, it wouldn’t be Apple if it was that straightforward.

Rather than trademarking the term itself, Apple appears to be using a shell company called Brightflash USA LLC to do the work on its behalf.

The firm is registered in Delaware, and has previously been tied to trademarking efforts by Apple. One indicator of the connection between Apple and Brightflash is that it is using the same IP attorney in several locations.

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Candy Crush Developer Ends Saga To Trademark The Word ‘Candy’ In U.S.

Candy Crush Saga

The company behind Candy Crush Saga has withdrawn its controversial trademark application for the word “Candy” in the United States, according to documents filed with the U.S. Trademark Office early on Monday morning.

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Apple Tells Australian Court: We Invented Apps

App-Store-search

Did Apple invent the “app”?

In terms of coining the word — or coming up with the idea of software — the obvious answer is that of course they didn’t.

But did Apple’s approach to apps — seen most readily through the type of applications sold through its App Store — forever change what the typical user thinks of when they hear the word?

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Apple Moves To Trademark iAd’s ‘Advertising Re-Imagined’ Slogan

iAd-slogan

Apple has moved to trademark the “Advertising Re-Imagined” slogan used to promote its iAd mobile advertising platform. The Cupertino company filed for the trademark on Wednesday, September 25, more than three years after it launched the iAd business.

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Apple Moves Quickly To Trademark iPad’s Logic Remote Icon

logic-remote

Apple announced Logic Pro X last week, and alongside it an iPad companion app called Logic Remote that allows users to record, mix, and play virtual instruments remotely. The Cupertino company has now moved to trademark the app’s icon.

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Flowboard, Flipboard Embroiled In Trademark Infringement Clash

flowboard-flipboard-icons

iOS icon for Flipboard on the left, Flowboard to the right.

Flowboard. Flipboard. Look too similar? The people behind the Flipboard app certainly think so.

Brent Brookler, CEO of Treemo and creator of e-publishing iPad app Flowboard, says Flipboard has been threatening him with legal action since shortly after his app launched back in April, asking him to change the name of his app. Flipboard also wants the logo changed, which they say is also too similar to its own logo.

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Apple Hits A Snag In U.S. & U.K. As It Looks To Trademark ‘iWatch’ Worldwide

iWatch

Apple is on a quest to register the “iWatch” trademark worldwide ahead of its rumored smartwatch launch later this year, with filings already made in Japan, Taiwan, and Mexico. But the Cupertino company will hit a snag in the United States and the United Kingdom, where the iWatch name is already spoken for.

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Apple Moves For ‘iWatch’ Trademark In Japan

Not a real product, yet.

Apple has applied for the “iWatch” trademark in Japan following months of speculation that has claimed the company will launch its first smartwatch later this year. According to the June 3 filing with the Japan Patent Office, which was spotted by Bloomberg, the iWatch name will cover products including “a handheld computer or watch device.”

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Apple Tries To Sneak iWatch Trademark Through Russia

therealiwatch

When the iWatch comes, could it be called the iсмотреть instead? Perhaps not, but a new report suggests that Apple has already registered a trademark for iWatch within Russia.

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