How Apple uses Jamaica to keep its secrets under wraps

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Jamaica
The Jamaica-branded Apple Watch strap.
Photo: Apple

It’s well known that Apple, like many multinationals, uses a variety of non-U.S. countries to help reduce its tax bill. However, what is less well known is that the company also takes advantage of some interesting pieces of international legal minutiae to keep its future plans secret.

In particular, Apple is a big fan of Jamaica when it comes to filing trademark paperwork about its upcoming products — since Jamaica doesn’t easily provide would-be snoopers with a way to search databases about newly-filed information.

China strips Apple of exclusive iPhone trademark

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There's more than one 'iPhone' in China.
There's more than one 'iPhone' in China.
Photo: iphone.vc

Next time you buy an iPhone from China, you better be careful you’re not really getting a luxurious leather purse.

Apple is no longer the exclusive owner of the iPhone trademark in China, after losing a long legal battle against a Chinese company that claimed to have filed for the trademark much earlier.

Apple keeps ‘Think Different’ slogan alive with renewed trademark

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ThinkDifferent
Still crazy after all these years!
Photo: Apple

It’s been many years since Apple last used its famous “Think Different” advertising slogan, which accompanied the company’s ads from soon after Jobs’ return in 1997 until the launch of the iMac G4 in 2002.

Almost a decade-and-a-half later, however, Apple’s not content to let the trademark lapse on its iconic mantra: this month updating it for the first time since 2009 with a new European Patent and Trademark Office filing.

Apple Watch gets trademarked in Europe

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Picture: Apple
Picture: Apple

While the rest of us were celebrating the unveiling of Apple’s much-anticipated smart watch on Tuesday, Apple’s European legal team was busy rushing to file six trademark applications for the name “Apple Watch.”

Of these applications, four featured the Apple logo in front of the word “Watch,” while the other two referred to the two words “Apple Watch.”

Apple’s legal firm filed the trademarks under a total of 11 International Classes for protection and clarification, covering areas including financial transactions, fitness and wellness sensors, and more.