Apple’s new plan lets you trade in old iPhone for an upgrade


Apple is investigating battery issues for the iPhone 6s.
Upgrading has never been more tempting.
Photo: Buster Hein/Cult of Mac

Apple is launching a new strategy to get customers to ditch their old iPhones for a new model by combining aspects of its two upgrade programs to create the “Trade Up With Installments” plan.

The new program lets customers trade in an old iPhone or Android (they’ll even take Windows phones if you can find one). Apple will then apply the value of the old device toward a new iPhone and let you pay off the rest of the purchase price over 24 months.

Apple slashes maximum iPhone trade-in value to $225

Smartphones await their fate at SIMS Recycling Solutions' mega-shredder facility in Roseville, California. Photo: Jim Merithew/Cult of Mac
Photo: Jim Merithew/Cult of Mac

If you had an old iPhone you planned to trade in for a discount with Apple, you may have missed the chance to maximize your reimbursement. That’s because Apple has slashed the maximum value for old handsets on its iPhone trade-in program to $225 — representing a decrease of $45.

The change is reportedly set to come into effect at Apple Stores in the U.S. and Canada, and will likely roll out to other international retail venues after that. So far, Apple’s iPhone trade-in scheme operates at retail stores in the U.S., United Kingdom, Spain, Germany, France, and Italy.